ding* Expands its Reach in Italy

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ding*, formerly ezetop, partners with Lottomatica, enabling residents, friends and family abroad to stay connected.

ding*, formerly known as ezetop, the leading global airtime platform that enables people to stay connected to friends and family in the emerging markets by facilitating instant mobile phone top-ups, has announced a new partnership with Lottomatica, the leading lottery operator in Italy which offers also a wide range of services (utility billing, phone top-up, ticketing, etc.) through its brand Lottomatica Italia Servizi (LIS).

Through Lottomatica’s 23,000 points of sale, foreign residents in Italy can finally access the international airtime top-up services provided by ding* and stay in touch with their loved ones back home.

After following all the necessary steps for the integration and collaborating to ensure the best service to the end user, both partners are ready to go live with their services, connecting the Italian distributor to a global network of operators offering customers a fast, safe and easy transfer of mobile phone credit both within Italy and overseas.

“We are delighted to be partnering with Lottomatica given the broad national reach of its products and technology,” said Mark Roden the CEO of ding*. “There are more than 4.8 million immigrants living in Italy, many of whom are looking to stay in touch with family and friends back home. Working with Lottomatica, ding* can now facilitate the secure, instant and seamless transfer of mobile phone top-up from people living in Italy.”

Available in 110 countries, ding* recognizes the growing importance of affordable and accessible airtime in emerging markets and continues to provide products and services designed to meet this global need.

About ding*
Founded in 2006, ding*, originally known as ezetop, is the world’s largest global airtime platform, helping people stay connected with friends and family overseas by facilitating the safe, instant and seamless transfer of mobile phone top-up to loved ones anytime, anywhere. Since its inception, ding* has established direct partnerships with all the leading mobile operators across the emerging markets where international communications were poor quality, difficult and expensive.

As pioneers of the top-up sector, this unrivalled direct network enables ding* to deliver the best quality product for senders, receivers and operator partners. Top-up services are available through http://www.ding.com and a range of smartphone apps. Customers can also send top up from more than 450,000 retail locations in 20 countries. The company has grown 3,600 per cent in the past five years and has already delivered top-ups to over 58 million phones. Headquartered in Dublin, Ireland with regional offices in Miami, Dubai, San Salvador, Bucharest and Dhaka, ding* manages 80,000 transactions per day directly to mobiles around the world.

About Lottomatica Italia Servizi
Gtech S.p.A, leader in the sale and supply of technology for the global authorized gaming market, operates under the Lottomatica brand in Italy. In particular, Lottomatica Italia Servizi (LIS), is the company that provides a wide range of services to businesses, the Public Administration and individuals (payment services, utility bills, taxes, phone top-up, ticketing).

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Sara Stephens
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