Impiger Mobile, GENBAND, Tri Mil Consulting and Toy Genius Team Up For WebRTC Toy Tech Demonstration

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Impiger demonstrates WebRTC powered mobile-social shopping application and m-commerce experience.

Impiger Mobile announced it has developed and will be demonstrating a mobile WebRTC social shopping application developed for Toy Genius, a children’s retailer, and powered by GENBAND’s SPiDR WebRTC gateway. The application is being demonstrated on Samsung smartphones and tablets, alongside a second web application also enhanced with real time communications features.

Impiger is exhibiting at GENBAND’s Perspectives 14 annual conference, where over 700 top decision makers from the global communications industry are gathering to exchange ideas on the most innovative technologies and solutions emerging today.

“We’re delighted to be part of GENBAND’s ecosystem and this event,” said Jude Ramayya, founder and CEO of Impiger Mobile. “Our team has been working together with GENBAND’s developers, leveraging their WebRTC SDK for Real Time Communication embedded within the native application to create quality mobile experiences. It’s been a pleasure working also with the visionary team at Toy Genius, who are inventing new ways to help consumers discover, buy and enjoy unique, fun toys.”

The demonstration includes a web-based application, co-developed by TriMil Consulting using GENBAND’s WebRTC API, which enables an online shopper to connect with a “Toy Tech” with a simple touch or click.

“WebRTC has the potential to change everything, including dramatically improving the shopping experience by connecting an expert with consumers who can help recommend products, and take them through the point-of-sale, including selecting the wrapping paper and card and shipping the product with a personal note,” said Jeff Singman, founder and principal of TriMil Consulting.

Maria Singman, founder of Toy Genius, added, “Our success has been based on making the shopping experience Fun and Enjoyable– With so many amazing new toys, games and learning solutions coming onto the market, matching the right gift for the right child can be challenging. These two new web and mobile applications personalize our interactions and differentiate our brand.”

GENBAND’s SPiDR gateway bridges the worlds of telco and web, fixed and mobile, supporting sessions that can be initiated from any IP enabled endpoint with a compatible browser.

“It’s been great working with this team,” said Brad Bush, CMO, GENBAND. “WebRTC is a fusion of technology and creativity. Solutions that make human communications easier, more intuitive, and more immediate are demanded by end users. Developers who want their applications to scale need to go beyond basic peer to peer WebRTC and consider the entire platform supporting their development. We are beyond the incubator stage now – we are now in the moment of Real World WebRTC deployments being created by creative companies like Impiger Mobile.”

About Impiger Mobile
With years of experience and hundreds of developers, Impiger Mobile is a global leader in designing, developing and testing applications. Credited with developing over 250 mobile applications across iOS, Android, Windows Mobile, HTML5 or Cross Platform, Impiger brings a lot of expertise in Enterprise and Consumer Mobility. In addition to world-class programming, Impiger goes above and beyond for their clients by conducting extensive market and competitive analysis to gauge their customers need—and their competitors’ blind spots— and to integrate it all into the build process. Having mapped several successful milestones, Impiger is helping Today's Enterprises & Tomorrow's Startups create their Mobility footprints. Learn more:

GENBAND is a global leader in smart networking solutions for service providers and enterprises in more than 80 countries. From the Core to the Edge to the Experience™, the company’s technology seamlessly evolves IP networks to new levels in scalability, security, profitability and efficiency. GENBAND’s market-leading technology facilitates multimedia voice, data and video sessions and “anywhere” and “any device” services that scale on public and private networks. GENBAND is headquartered in Frisco, Texas, and has R&D, sales and support resources in more than 50 countries. Learn more:

About Toy Genius
Toy Genius is a specialty toy store that focuses on unique, high quality, fun and educational toys. With two locations Freehold and Old Bridge, NJ, the company is now expanding into online and mobile commerce, bringing the most modern and convenient and fun experiences to consumers, “engaging minds 0 – 99.” Learn more:

About TriMil Consulting
Based in the NYC metro area, but working globally, Tri Mil Consulting is a boutique management and technology consulting company that assists clients in meeting their unique business and technical needs. Serving as a trusted adviser to clients that span a wide range of industries, with deep experience in telecom, software, mobile applications, healthcare, financial services, and education, we help clients launch new businesses, achieve efficiencies in their business processes, business development initiatives and generate higher returns on their technology investments, reducing risk and accelerating returns.

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Ritwik Bose

Jude Ramayya
since: 09/2009
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