Brierley+Partners Enters Strategic Partnership With Yes Lifecycle Marketing to Provide Industry-Leading Loyalty and CRM Programs

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A complete suite of loyalty services and innovative program designs

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The combination of the Brierley LoyaltyWare Express™ platform with Yes Lifecycle Marketing’s social integration and attribution made this a very compelling partnership.

Brierley+Partners, the leader in loyalty and CRM services and technology, today announced a strategic partnership with Yes Lifecycle Marketing, an Infogroup company and multichannel marketing solutions provider.

The strategic partnership will enable Brierley+Partners to service mid-market, as well as enterprise clients, with a solution that is configurable for marketers to take advantage of. Clients will be able to deliver highly relevant, engaging content to their biggest brand advocates using the Brierley LoyaltyWare Express™ platform and allow integrated loyalty supported by the rich assets and execution capabilities within the seamless integration of Yes Lifecycle Marketing’s multichannel technology platform.

“The combination of the Brierley LoyaltyWare Express™ platform with Yes Lifecycle Marketing’s social integration and attribution made this a very compelling partnership,” said Jim Sturm, CEO and President, Brierley+Partners. “We look forward to continuing to develop customer lifetime value from consumers and the brands they engage with.”

Brierley+Partners and Yes Lifecycle Marketing have formed this partnership because both companies seek to build long-lasting sustainable relationships for their customers. Both organizations recognize the need to integrate loyalty solutions with digital and multichannel solutions, including the explosive social network opportunities.

“Brierley+Partners’ industry leading customer centric approach to loyalty marketing is a key aspect of why we chose to partner with them,” said Michael Fisher, President, Yes Lifecycle Marketing. “Their research and data driven program designs will further enhance our clients’ loyalty marketing strategies.”

To learn more about the Brierley LoyaltyWare Express™ platform and Yes Lifecycle Marketing integration call: 1-800-899-8700, email: info(at)brierley(dot)com or visit:

About Yes Lifecycle Marketing: Yes Lifecycle Marketing is a solution provider that brings together multichannel marketing platforms and data, with creative and strategy services honed on the optimization of delivering relevant marketing messages. This gives marketers the ability to source best-of-breed technology and creative and strategy services from a single vendor at a cost-effective price point. For more information, visit

About Brierley+Partners Brierley+Partners is a pioneer in Relationship Management® – advancing loyalty and CRM for more than 25 years. The company has designed and implemented some of the world’s most successful loyalty and CRM programs for major clients: Express, GameStop, Hard Rock, Hertz, Hilton and 7-Eleven to name a few. Brierley offers a complete suite of loyalty services: program design, loyalty/CRM technology, marketing strategy, research, analytics, creative, account management, email communications, interactive/print production and fulfillment. All services focus on a single mission: Making clients’ customer relationships dramatically more profitable. Visit for more information.

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