Be Greater Than You Inspirational Website Releases Tribute Video

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Featuring more than 20 of B>U feature stories, expands its YouTube presence.

B>U looks to separate its brand from Nike and Polo

Anais Bock is one of the featured people in B>U's recent video release.

Video is a tough and time consuming medium but is the most prominent in generating web attention.

Inspirational website B>U released its first promotional video June 4, 2014 highlighting more than 20 of their featured individuals. The video can be seen on their website and YouTube channel.

The significance of the video, B>U owners say, is that it opens up their video and YouTube presence as part of their promotional and branding campaign. According to YouTube, more than 1 billion unique users watch YouTube per month equating to 6 billion hours of viewing per month.

"Creating a more defined YouTube channel gives our brand a whole new marketing presence," cites B>U Founder Matt Evans. "Now we have to find ways to push our way through the clutter so people actually watch our videos."

The B>U YouTube channel features three videos as of now. One promotional video just released and two produced last year. One video featured the non-profit group, Urban Roots, that helps teach students how to grow fresh fruits and vegetables for a healthier lifestyle and help feed the homeless. The other features metal artist, Marc Leonard, who designed metal spoons for sale in which proceeds went to fighting hunger.

Their YouTube channel has never been promoted until now so owners hope to find some traction with a video presence.

"Video is a tough and time consuming medium but is the most prominent in generating web attention. Now with two mini documentary videos on those helping charities and a promotional video, we're hoping to further promote our B>U inspirational brand in a more comprehensive way."

About B>U: is the marketing brand inspiring individuals to become greater than themselves for a greater world. The website offers lifestyle tips, inspirational stories and merchandise reflecting the inspirational brand.

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Richard May
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