Smart Data Powers Big Data; Danny Gavin Educates IRCE Audience on Building a Web Analytics Framework that Grows With You

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Partnered with Jesse Nichols from Google Inc., Danny Gavin will be speaking from personal experience working with Brian Gavin Diamonds on how a scalable analytics strategy can foster insight-driven decision making for online businesses. Internet Retailer Conference & Exhibition attendees can catch the presentation at 2:15 PM CDT on Thursday, June 12, 2014.

Even if you aren’t going to use the data right away, we’ll say ‘these are good things to be tracking.'

Brian Gavin Diamonds is an eCommerce jewelry website that gives visitors the power to select their own stones and settings at a competitive price without sacrificing on the customer experience. Only five years in business, Brian Gavin Diamonds is ranked 700 in the Internet Retailer’s 2013 Second 500 Guide based on website sales. They learned early on that understanding your customer’s journey is the most effective way to give the customer an experience that ends in a sale.

Google Inc. has recently launched a specialized version of Google Analytics called Enhanced Ecommerce that gives eRetailers the opportunity to see very specific actions that take place over one site visit. The Enhanced Ecommerce tool is not yet available to the masses but is rolling out now and will be widely available in a few months. Jesse Nichols will be covering the features from this platform and how to approach the strategy of scalable analytics using Google tools.

Nichols’ insight on Google tools will be given real-life examples with Danny Gavin who uses Google Analytics to grow sales and internal efficiencies with insight into a user’s experience on Gavin is the Marketing Director for the eCommerce diamond website as well as the Internet Marketing Director for the website’s software development and social media provider, Softway Solutions. The experiences and data Gavin is leveraging for the presentation are specifically focused on the eCommerce business started by his father, Brian Gavin.

The presentation will give hands-on advice on, “How to take Google Analytics, or any analytics platform, and set it up on the site, pointing out what the business metrics to implement are and how to reach those goals,” Gavin says. “Even if you aren’t going to use the data right away, we’ll say ‘these are good things to be tracking.’”

Brian Gavin Diamonds has been supported by Softway Solutions since is inception in 2009 and together these two companies have aggressively taken on the eCommerce market. Brian Gavin understands that in order to succeed on the World Wide Web, his online business has to cater to the needs, wants and constantly changing trends that characterizes his target market. With Danny Gavin and Softway Solutions at his side, Brian Gavin’s eCommerce dream is a reality everyday and the scalable analytics framework will continue to keep a look out for new opportunities to continue the growth of Brian Gavin Diamonds.

Softway Solutions is an interactive marketing agency delivering seamless digital integrations since 2003 and currently employs over 200 full-time staff members in Houston, Texas, USA and Bangalore, India. Offering services such as multimedia, graphic design, software development and internet marketing the company focuses on providing digital products that drive profitability. This attention to maximizing return on investment has served as a key element of Softway Solutions' growth; the company has been named one of Houston Business Journal’s “Fast 100” in both 2011 and 2012.

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Kristen Gerner - Communication Director
Softway Solutions, Inc.
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