Bayou City Magazine Launches June/July 2014 “Tourist in Your Town” Issue, Featuring Photo of a Scrumptious Triple Scoop of Artisan Ice Cream, Offers Grill Giveaway

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The June/July 2014 issue of Bayou City Magazine tempts its readers with a huge array of treats and treasures with an invitation to become a “Tourist in Your Town.”

The June/July 2014 issue of Bayou City Magazine tempts its readers with a huge array of treats and treasures with an invitation to become a “Tourist in Your Town.” Bayou City Magazine starts the H-Town summer staycation adventure with a delightful triple scoop of artisan ice cream neatly layered in a homemade waffle cone on the cover. Photographer Mark Lipczynski and cover designer Jim Nissen are responsible for capturing this cover image that may very well make readers “scream for ice cream!”

“The Tourist in Your Town theme and this scrumptious triple helping of artisan ice cream from Fat Cat Creamery invite our readers to take a bite of the summer offerings of great experiences in and around the Bayou City that our team showcases in the June/July issue,” explained Becky Davis, co-founder and editor-in-chief.

Through June 30, Bayou City is celebrating dads (or grads) with a sweepstakes. The prize package includes a Tru-Lite grill, a shave and shoeshine by Salon and Barber at Traci Scott, and a bottle of luxury tequila from Titanium Tequila.

Bayou City Magazine covers a wide range of topics such as lifestyle trends, food and drink, arts and entertainment, products and shopping, and forward-thinking individuals—all from the perspective of helping readers discover unique experiences in the Bayou City. Bayou City Magazine appeals to an affluent, active reader aged 25 to 65 with a mean household income of $195,000 or more. Readers are highly educated—77 percent have a college degree or higher. Bayou City produces 40,000 copies per print edition, and distributes to more than 200 “close in” high end venues where lifestyle spenders shop, dine and play. Bayou City direct mails more than 20,000 of its 40,000 print copies to approximately 20 affluent zip codes.

Representing an evolution in Houston’s publishing landscape because of its adoption of cutting-edge technology, Bayou City Magazine recently received the 2014 Best Niche Start-Up Magazine Award from Niche Media. Niche Media recognized Bayou City Magazine for this achievement based on evaluating the launch issue, which was published in November 2013.

Highlights from the June/July Issue

Managing editor Libby Ingrassia shared some of the special features of this new issue, which was unveiled at a Bayou City Live Happy Hour at Table restaurant on Thursday, June 5, to more than 175 supporters. The June Happy Hour and cover launch party included opportunities for readers to experience the fashion and food covered in the magazine by interacting with emerging fashion designer Jonathan Blake, Fat Cat Creamery and Blow Dry Bar (all covered in the pages of the issue!).

  •     “Field Notes,” a reader favorite department, explores “The Luxe Life in River Oaks.” Writer Betsy Denson highlights the best places to “Shop, Dine, Do and See” in this tony area of Houston.
  •     “Chill Out,” by Stacy Barry, finds places around town to get cool this steamy summer. Readers can expect water in all forms and plenty of air-conditioned hideouts.
  •     “In Top Spots—By The Book,” Stacy Barry offers great places for readers to bury their noses in a book, including a couple of hidden reading rooms.
  •     “To the 9s—Style by Design,” by Jessica Mebane, explores the experience of working hand-in-hand with two of Houston’s top designers, Chloe Dao and Jonathan Blake. With the growing fashion and design industry in Houston, the New York fashion experience is made available to hometown fashionistas.
  •     “Tech Savvy” takes readers to The New Reality of bringing print to life. Find out what the augmented reality buzz is about in this article by Dwight Baker and Libby Ingrassia.
  •     Houston is churning up new, highly creative ice cream. “F&B—The Big Chill” celebrates trends in ice cream from Blue Bell and beyond including Fat Cat Creamery, Cloud 10 Creamery and Houston’s ice cream institution Amy’s. By Robin Barr Sussman, this article will have everyone screaming for ice cream. With Bayou City’s cutting edge use of augmented reality via Layar app, readers can watch a video of ice cream being made at Blue Bell and download recipes to cool off on the Fourth of July.
  •     “Tastemaker—To Be the Best,” by Holly Beretto, features enchilada queen Sylvia Casares of Sylvia’s Enchilada Kitchen. Casares shares her secret to success and demonstrates why she is a true Bayou City Tastemaker. Using the augmented reality app Layar, readers can watch a video of Casares talking about her enchilada experience, cooking with her family and the trade-offs she won’t make
  •     “The Pour—Mocktail Hour,” by Robin Barr Sussman, will have readers raising their glasses with sophisticated new cocktails that are bold, savvy…and booze-free. Not just for teetotalers and designated drivers, refreshing cocktails sans alcohol are liquid art. Readers can make their own concoctions with downloadable recipes from Osteria Mazzantini (download recipes directly from the printed magazine page via the augmented reality Layar app).

“As always, readers can get extended content and purchase products right from our stories by scanning product pictures in the magazine,” Ingrassia commented. “Readers can expect blogs throughout June and July on related topics, keeping readers in touch and expanding on the full story. For example, readers can access a blog on eating up Chinatown (related to the feature), throwing a summer mocktail party (extending The Pour), and getting the details of looking and feeling cool through shopping for the right wardrobe (Taking the Get Out department from staying cool to looking cool.).”

About Bayou City Magazine
Bayou City Magazine’s mission is to connect readers with local trends and experiences in Houston, commonly known as The Bayou City. Bayou City Magazine prints six issues per year and updates online content regularly. It is a unique publication that combines a print magazine with digital extensions. A key differentiator is Bayou City’s implementation of “augmented reality,” which adds layers of additional multi-media material to standard editorial and advertising content.

For more information on Bayou City Magazine, visit;; and

Click to Tweet: @bayoucitymag's new June/July issue is out! Find distribution locations & become a #TouristInYourTown at

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Libby Ingrassia

Laura Pennino for Bayou City Network
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