“We are thrilled to introduce the Bing Ads Industry Insights portal – and even more excited to put actionable insights and rich seasonal content right at the fingertips of our advertisers... ” -- Shelby Gagnon Bing Ads
Redding, CT (PRWEB) June 12, 2014
As part of its ongoing efforts to provide digital advertisers with rich and actionable intelligence, Bing Ads has launched the Bing Ads Industry Insights portal.
“We are thrilled to introduce the Bing Ads Industry Insights portal – and even more excited to put actionable insights and rich seasonal content right at the fingertips of our advertisers to help further accelerate their campaign success,” says Shelby Gagnon, Senior Product Marketing Manager at Bing Ads.
Agencies, executives, marketers and small businesses alike can leverage Bing Ads industry insights to drive campaign success by being better informed on trends and analysis relative to their industry. This important new advertiser tool provides a one-stop resource center where advertisers can explore, learn, and take intelligent action towards building more effective campaigns.
The Bing Ads Industry Insights portal covers six industries: Retail, Financial Services, Automotive, Travel, Health & Wellness, and Technology & Telecommunications.
Case studies, research reports, articles and videos provide a wealth of information. Advertisers can find out, for example, which ad copy is most effective in driving consumer engagement for the summer travel season. Or, learn how retailers can deliver higher returns with lower costs during heavy gift-giving occasions using Product Ads. Agencies will discover industry-targeted sales and client engagement opportunities.
The Bing Ads Industry Insights portal is just one of several initiatives that Bing Ads has undertaken to provide practical, actionable insights for digital advertisers. The Bing Ads Solution Center, launched last November, is a collaborative effort with Third Door Media’s Search Engine Land meant to offer a similar level of advertiser value. The Bing Ad Solutions Center provides a range of resources – from news articles to whitepapers, videos and webinars – that are geared toward digital marketers. Special attention is given to both the Small to Medium Businesses (SMBs) as well as specific vertical industries, including Technology & Telecommunications, Financial Services, Automotive, Travel, and Healthcare & Wellness.
About Bing Ads
Reaching 158 million unique searchers*, Bing Ads is a search advertising platform allowing advertisers to reach valuable customers on the Yahoo Bing Network through pay per click advertising. Bing Ads provides you the support, insight and control to get your message in front of more customers on the Yahoo Bing Network.
About Search Engine Land and Third Door Media
Search Engine Land publishes daily news, analysis and tutorials to help search marketers do their jobs more effectively. Its daily e-mail, SearchCap, recaps top search marketing news from around the web.
Third Door Media’s mission is to empower internet marketing professionals by providing trusted content and community services they need to be successful. In addition to Search Engine Land, Third Door Media publishes Marketing Land, which provide news and analysis covering all aspects of online marketing. Third Door Media also produces the global Search Marketing Expo conference series and provides a full range of innovative marketing services including lead generation, content creation and licensing via its Digital Marketing Depot brand.
- comScore, Explicit Core Search (custom), December 2013