Insight analysts are becoming overwhelmed with the amount of content and data and looking for assistance beyond positive, negative and neutral sentiment.
Bethesda, Maryland (PRWEB) June 12, 2014
Synapsify, Inc., a venture-backed text analytics and search company that helps organizations prioritize and understand their written content for greater business insight and recommendations, released today its first Annual Voice of Customer Survey and Insights eBook which revealed the common practices and challenges faced today by social media managers/directors and brand insight analysts. Synapsify conducted an online survey of 70 social media and content analysts professionally recruited for this survey. The survey results are presented as part of Synapsify’s complimentary eBook “Piecing Together the Story” (which can be accessed at http://hub.am/1jXfETd) in which insight industry professionals shed light on their challenges and common practices they face in understanding the true voice of their customers.
Key findings included:
- Respondents regularly performed manual analysis of this content regardless of their use or reliance upon listening platforms and insight tools.
- Their need for manual analysis was primarily driven from their concern over the accuracy of their current tools for insights.
- Traditional positive, negative and neutral sentiment is becoming insufficient for their need to uncover meaningful consumer insights.
- The most difficult part of their tasks was in the problem of too much to read and separating the signal from the noise in their data.
The eBook also includes expert advice from leading social media executives from Emoderation, LiveWorld, Tracx and Way to Blue.
Stephen Candelmo, CEO of Synapsify, said: “This study certainly confirms that insight analysts are becoming overwhelmed with the amount of content and data and looking for assistance beyond positive, negative and neutral sentiment. As confirmed by our survey respondents and our experts, technology has further leaps to take, but we are confident that the combination of machine and human is the optimal approach in truly understanding the voice of the customer and getting to the heart of the story.”
About Synapsify, Inc.
Synapsify, founded in 2012, is a text analytics and search company that helps organizations prioritize and understand their written content for greater business insight and recommendations. Through its patented and emotionally intelligent software, Synapsify empowers its clients to get to the heart of the story, in dramatically less time. Forbes named Synapsify as one of the Top 10 Data Startups to Watch and was awarded the Gigaom Structure Award for Text Analytics. For more information go to: http://www.gosynapsify.com and for more updates subscribe to the Synapsify blog: http://www.gosynapsify.com/blog/.
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