No company can afford to throw away 30% of its potential revenue but our study suggests that every cashback company is leaving approximately this much cash untapped on average.
Alexandria, VA (PRWEB) June 11, 2014
Fresh new insight from the cashback plug in development team at browser toolbar and add-on agency BestToolBars could help cashback companies to drive new revenue growth in the next quarter.
In a study entitled “Cashback Browser Plugin Features That Can Increase ARPU”, the cashback gurus consider some intriguing research results; that cashback plugin companies have an average of 20 – 30% untapped revenue potential to exploit. To determine how this potential revenue could be converted into actual revenue, BestToolBars conducted further research study focused on the cashback market and its associated project management trends. Its identified trends are intended to help cashback companies to optimise their untapped revenue for ARPU increase.
The first identified trend thought to be key to this conversion was determined to be improved stability. In its report findings published today, BestToolBars expounds on the need for cashback companies to focus on stability and offer support for the plug in after the development cycle concludes. It theorises that any end user problem with the extension represents lost revenue, therefore to maximise all potential revenue, a more stable plugin and aftercare support is essential.
The second important factor focuses on the use of mobile apps. Stating that its latest research figures show mobile users spend as much as 50% more money than smartphone users and 20% more than PC users, it concludes that to increase ARPU, it is advisable to develop a mobile app.
The final identified manner of increasing ARPU was to remove the need for guesswork at the time of decision making. BestToolBars suggests a number of features to achieve this aim including notification sliders, price comparison and coupon autoapply.
Valery Kuznetsov, Key Projects Manager at Besttoolbars, said, “No company can afford to throw away 30% of its potential revenue but our study suggests that every cashback company is leaving approximately this much cash untapped on average. In our second study which determined how this can be redressed, we identified a number of core strategies which are proven to be successful.”
To find out more about Besttoolbars and to read the list in full, visit http://besttoolbars.net/articles/increase_online_cashback_ARPU/.
About Besttoolbars: Besttoolbars is a company well-known for creating browser toolbars and add-ons. It has worked with an array of global brands, from start-ups to high-profile Fortune 500 corporations including Amazon, Skype, IBM, DHL, TNT and Intel. More than 7000 companies currently use solutions created on the Besttoolbars platform. Its product line includes:
Toolbar Studio: IDE for designing toolbars for Internet Explorer and Firefox
Add-ons Framework: Framework for building add-ons for Internet Explorer, Firefox, Chrome, Safari, and Opera
Besttoolbars also offers a number of services to help businesses integrate their products with desktops and mobile phones. It provides custom browser development, add-ons, add-ins and mobile app development.