Internet Service Providers in Australia Industry Market Research Report Now Updated by IBISWorld

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As the National Broadband Network is rolled out, the operating environment for ISPs will continue to change. For this reason, industry research firm IBISWorld has updated its report on the Internet Service Providers industry in Australia.

IBISWorld Market Research

IBISWorld Market Research

The rollout of the National Broadband Network will drive industry performance over the next five years.

Companies in the Internet Service Providers industry offer retail internet services and include firms that own or lease the telecommunications infrastructure. Revenue is derived from the provision of internet services to consumers, businesses and governments. Internet service providers (ISPs) have historically been one of the fastest growing industries in the technology sector. However, market saturation for fixed broadband has caused revenue growth to slow over the past five years. Growth is beginning to pick up pace again as technologies get upgraded. Revenue is forecast to grow by an annualised 6.2% in the five years through 2013-14, to reach $4.5 billion.

The industry is forecast to continue its recovery in 2013-14, with revenue growth of 8.4%. This reflects the growing influence that the internet is having on consumers and businesses. More people and businesses are using the internet daily, as entrenched services such as general browsing, email and social networking have made the internet a necessity. The industry has undergone consolidation over the past five years. The importance of scale and exposure means that operators have become much larger. Smaller players have been forced to either exit the industry or make acquisitions to keep pace with the top players as they slash prices to maintain market share.

The industry's performance will be underpinned by the development of the National Broadband Network (NBN) over the next five years. IBISWorld industry analyst Nick Flores states, “the NBN rollout is expected to drive growth opportunities for industry players, as it enhances the reliance of businesses and consumers on the internet.” As access providers, ISPs are expected to grow strongly as subscribers choose to upgrade their connections. According to Flores, “Steady subscriber growth and increased internet use will further support the industry.”

The Internet Service Providers industry is characterised as having a high level of market share concentration. The high fixed-cost nature of the industry has encouraged a spate of merger and acquisition activity, as companies strive to attain economies of scale that will enable them to compete with Telstra. TPG Telecom and iiNet have sustained the largest growth in industry market share as a result of merger and acquisitions. Further consolidation among the large industry players is expected in the next five years, which will push the industry's concentration higher. However, the Australian Government's NBN plan is designed to increase competition within the entire Australian communications sector. A new company, NBN Co., has been created to build and initially manage the next-generation network. The move will reduce Telstra's dominance of the Australian communications sector, but the larger participants with access to scale advantages will still dominate the industry. The industry’s largest players include Telstra, iiNet, SingTel Optus and TPG Telecom. For more information, visit IBISWorld’s Internet Service Providers report in Australia industry page.

Follow IBISWorld on Twitter:!/ibisworldau.

IBISWorld industry Report Key Topics

Companies in this industry provide internet access via fixed lines to businesses, households and government. Internet services are provided via dial-up, integrated services digital network (ISDN) and fixed broadband connections. This industry also provides internet reliant telecommunication services such as voice over internet protocol (VoIP).

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
International Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalisation
Major Companies
Operating Conditions
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit or call (03) 9655 3886.

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Gavin Smith
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