Bootcamps Announced for Silicon Valley Boomer Venture Summit Produced by Mary Furlong & Associates

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Special Sessions for Start-ups and Entrepreneurs on June 24th, 2014 at Santa Clara University

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“Innovation is the heart of Silicon Valley, but not every new product or service fits the needs of the Boomer market. The 100 million plus population of older adults in the US represents a significant consumer market,” said Mary Furlong.

The Silicon Valley Boomer Venture Summit, scheduled for June 25th at Santa Clara University, pairs investors with entrepreneurs who can bring innovative products and services for the longevity economy to market.

The Summit is preceded on Tuesday, June 24th, by Bootcamps specially designed for start-ups and entrepreneurs on the topics of:

  •     Driving Leads and Sales in the Longevity Economy

Nothing has changed the marketing and lead generation landscape like digital and social media. See what innovative companies are doing to stand out, acquire customers and drive sales. Attendees will learn key strategies for leveraging sales with digital and traditional media; best practices in display advertising, social media, content partnerships and video; and using personalization, consumer data and re-targeting to enhance conversion.
Moderator: Lori Bitter, President, The Business of Aging

  •     Creating Products and Services in a Regulated Environment

Tremendous growth in the longevity economy is coming from the health, medical and pharmaceutical sectors. Creating a product or services is daunting; creating in a regulated environment takes entrepreneurship to the next level. Hear the latest from Washington and learn from business leaders who have focused their businesses and solved consumer problems while navigating government regulation.
Moderator: Lisa Price, Executive Director of Marketing, Zillner

  •     After the Start-Up: Stories about Building & Scaling a Successful Business

The idea has moved from concept to product. Money is raised and the team recruited. The company has sales and customers. Move from smart start-up to a successful, sustainable business. Hear stories from entrepreneurs who have made it and learned plenty of lessons along the way. Learn about agility and the power of failure. Bring questions and issues to challenge these experienced leaders in the Longevity Economy.
Moderator: To be announced

  •     Tools for Entrepreneurs: Hack Your Way to Success

Hack your way through brand building, lead generation and customer engagement with a team of experts. Focus on building brand and PR presence in the digital marketplace. Move from traditional thinking about your marketing to new ways of thinking about how to position and communicate as you create your business plan and launch strategy.
Moderator: Steve Moran, Publisher, Senior Housing Forum

To learn more about the 2014 Silicon Valley Boomer Venture Summit, the Bootcamps and register, visit


About the Silicon Valley Boomer Summit
The annual Silicon Valley Boomer Venture Summit & Business Plan Competition is a venue for entrepreneurs and venture capitalists to share information about serving or investing in companies catering to consumers age 50 and older. The event is produced by Mary Furlong & Associates, the nation’s premiere strategic consulting firm for businesses targeting the boomer and senior marketplace, and co-produced by Susan Ann Davis, CEO and chairman of Susan Davis International, a full service public relations agency headquartered in Washington, D.C.

Sponsors of the 2014 Silicon Valley Boomer Venture Summit & Business Plan Competition include: AARP, UHC,, Greatcall, Premier Care, The Business of Aging, Digital Niche Agency (DNA), InnovateLTC, Linkage, Zillner, PositScience, SilverRide, HomeInstead,, SingFit Prime, Petplan, Susan Davis International, First Republic Bank and CathMaps+.

About Mary Furlong and Associates
Founded in 2003, Mary Furlong & Associates (MFA) is headquartered in San Francisco. The firm's strategy, business development, marketing and public relations services are uniquely geared to drive new opportunities for clients in the baby boomer and senior markets. MFA has secured more than $130 million for longevity marketplace investments, and more than $15 million for non-profits.

Dr. Furlong is the Dean's Executive Professor of Entrepreneurship at the Leavey School of Business at Santa Clara University and founder of SeniorNet (1986), Third Age Media (1996), and Mary Furlong and Associates (2002). For more information, visit

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Lori Bitter
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