Strategic Books Publishing & Rights Agency Launched Their First Trade Show Walking Tour at Book Expo America

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SBPRA authors were given insight to the evolving world of book fairs through a private walking tour of the show floor on the last day of the event.

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You introduced us to the people behind the e-mails. I felt all the friendly encouragement a writer needs in this rather lonely occupation!

You’ve heard of City Walking Tours, but now there is a new tour in town: The Trade Show Walking Tour.

In an effort to reach out to their authors and meet face-to-face to really solidify their relationship, SBPRA hosted a walking tour of the exhibition hall. The tour, led by CEO Robert Fletcher, VP of International Relations Kait Neese, and Communications Director Shaina Wizov, explained the intricate relationships that drive the book and publishing industry.

Thousands of people gathered at the Javits Center last week for Book Expo America, the premier publishing event of North America. Held in the publishing capital of the world, New York City, authors and other book aficionados were given the opportunity to network among the hundreds of exhibitors and publishing professionals present in the hall.

The private tour was a chance for SBPRA to connect with their authors on a more personal level and expand their knowledge of the industry.

“It was an eye-opener in terms of rapid and significant changes in the publishing industry,” said SBPRA author Andrew Parkin. “You introduced us to the people behind the e-mails. I felt all the friendly encouragement a writer needs in this rather lonely occupation!”

To commence the end of Book Expo America, SBRPA held a “Books and Booze” After Party at a nearby bar, Houndstooth Pub, to celebrate another successful show. The event was advertised in Publisher’s Weekly and was open to any BEA attendee. The bar was packed with authors and industry professionals mingling with one another and really having a good time in a fun, social environment. One guest who found out about the party from the ad found it to be a positive way to end her time at BEA.

“I thoroughly enjoyed the BEA after party. The event offered a great chance to network post show. I made industry connections I plan to keep in touch with,” said Erin Jay, a book publicist based in Philadelphia, PA. “Attendees enjoyed themselves and hopefully, new business partnerships were made.”

The walking tour and after party were a huge success and SBPRA plans to continue hosting events such as these at future book fairs.

“We really loved getting to spend quality time with our authors in person and also meeting so many new people in the industry,” said Ms. Wizov, who was attending BEA for the first time. “As a newbie to the industry, it was really cool to experience firsthand being part of such a great community of people.”

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Ellen Green
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