Albany, NY (PRWEB) June 11, 2014
Social advertising spend is on the rise and shows no sign of slowing down. While display ads still play a key role in terms of brand awareness and new product discovery, getting the most out of social media marketing requires a greater emphasis on aiding networkers in conducting deeper research and helping them find information that is truly relevant to their needs.
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Table of Content
Scope and Themes
What you need to know
Consumer survey data
Abbreviations and terms
Degrees of social media usage
Degree of social media interaction
Figure 1: Daily social media usage, March 2014
Figure 2: Weekly social media usage, March 2014
Figure 3: Any consumer interaction with companies on social media, by gender and age, March 2014
Figure 4: Consumers’ product and brand research habits, March 2014
What we think
Issues and Insights
Is social media advertising delivering a return?
What is social media’s role in brand engagement and awareness?
Reaching the infrequent social media user
Individuals with children in household more like to use social media daily
Trend: Prove It
Trend: Switch Off
Trend: Collective Intelligence
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