US Social Networking Market June 2014: Latest Published Industry Analysis Research Report Available Online By ResearchMoz
Albany, NY (PRWEB) June 11, 2014
Social advertising spend is on the rise and shows no sign of slowing down. While display ads still play a key role in terms of brand awareness and new product discovery, getting the most out of social media marketing requires a greater emphasis on aiding networkers in conducting deeper research and helping them find information that is truly relevant to their needs.
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Table of Content
Scope and Themes
What you need to know
Consumer survey data
Abbreviations and terms
Degrees of social media usage
Degree of social media interaction
Figure 1: Daily social media usage, March 2014
Figure 2: Weekly social media usage, March 2014
Figure 3: Any consumer interaction with companies on social media, by gender and age, March 2014
Figure 4: Consumers’ product and brand research habits, March 2014
What we think
Issues and Insights
Is social media advertising delivering a return?
What is social media’s role in brand engagement and awareness?
Reaching the infrequent social media user
Individuals with children in household more like to use social media daily
Trend: Prove It
Trend: Switch Off
Trend: Collective Intelligence
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Global Enterprise Social Networking Software market to grow at a CAGR of 51.94 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increased requirement of intranet interactivity among multiple teams in an organization. The market has also been witnessing an increased use of mobile enterprise social networking for sales activities. However, the risk of confidential information leakage could pose a challenge to the growth of this market.
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