US Social Networking Market June 2014: Latest Published Industry Analysis Research Report Available Online By ResearchMoz
Albany, NY (PRWEB) June 11, 2014 -- Social advertising spend is on the rise and shows no sign of slowing down. While display ads still play a key role in terms of brand awareness and new product discovery, getting the most out of social media marketing requires a greater emphasis on aiding networkers in conducting deeper research and helping them find information that is truly relevant to their needs.
View Full Report With Complete TOC or Request Sample of This Report at http://www.researchmoz.us/social-networking-us-june-2014-report.html.
Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
Degrees of social media usage
Degree of social media interaction
Executive Summary
Overview
The market
Figure 1: Daily social media usage, March 2014
Figure 2: Weekly social media usage, March 2014
The consumer
Figure 3: Any consumer interaction with companies on social media, by gender and age, March 2014
Figure 4: Consumers’ product and brand research habits, March 2014
What we think
Issues and Insights
Is social media advertising delivering a return?
The issues
The implications
What is social media’s role in brand engagement and awareness?
The issues
The implications
Reaching the infrequent social media user
The issues
The implications
Individuals with children in household more like to use social media daily
The issues
The implications
Trend Applications
Trend: Prove It
Trend: Switch Off
Trend: Collective Intelligence
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