Roslyn, New York (PRWEB) June 11, 2014
The Northwest has signed supermodel Erin Heatherton as its first ever brand ambassador. Heatherton, a Victoria’s Secret supermodel who grew up playing AAU basketball and played in this year’s NBA Celebrity All-Star Game, just made the announcement on ESPN today.
As brand ambassador, she will appear in various advertising campaigns and represent The Northwest at several major sporting events, including the Super Bowl, Final Four and MLB All-Star Game. At those events, Heatherton will spearhead Operation Comfort, The Northwest’s mission to make sports fans comfortable wherever they are, with the help of the company’s league licensed comfort products.
The Northwest and Heatherton initially teamed up together for The Northwest’s billboard campaign at this year’s Super Bowl. “We are thrilled to welcome Erin into The Northwest family,” stated Ross Auerbach, President & CEO of The Northwest. “We didn’t plan on bringing on a brand ambassador at this time but we were so taken with Erin as a person that it just felt right. She is often described as the girl next-door because she is such a quality person who makes everyone around her more comfortable and quality and comfort are exactly what consumers can expect from Northwest products.”
“I grew up in Chicago as an athlete and diehard sports fan, so working with a sports-licensed company with such a great reputation is a dream come true,” Heatherton said. “In a very short period of time, I’ve become very close with the wonderful people at The Northwest. Plus, nobody likes to snuggle up and be comfy more than me so it’s a match made in heaven.”
The Northwest (http://www.thenorthwest.com) makes home-based comfort products, such as officially licensed blankets, pillows, towels, beanbags and much more from America’s favorite sports leagues and entertainment brands. The leading throw manufacturer in the United States, The Northwest is the exclusive blanket of the NFL and holds licenses with MLB, NHL, NBA and hundreds of collegiate teams.
Operation Comfort is The Northwest’s new initiative to make sports fans comfortable wherever they are… with blankets, pillows and bedding from their favorite sports teams by The Northwest.
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Contact: Howie Busch, (516) 484-6996, howie.busch(at)thenorthwest(dot)com