Austin, Texas (PRWEB) June 12, 2014
Earlier last week National Underwriter Property & Casualty selected their top 3 picks for best producer portals. Named among their top 3 choices was the Watkins Insurance Group website. Nominated websites were judged based on their appearance, mobility, brand awareness, services offered and multimedia by an independent panel of judges.
Watkins Insurance’s website was praised for its online quoting functionality, online chat feature, and MyWatkins247 portal, which gives customers access to all their policy information. The website has seen a tremendous amount of improvement in web traffic since its complete redesign this past year.
Watkins Insurance Group’s website was created in cooperation with Project CAP, a digital marketing and digital media solutions provider serving independent agencies, brokers and carriers in the personal lines insurance market. Together with the team at Project CAP, Watkins Insurance Group is able to provide consumers with editorial content, relating to seasonal topics and client concerns in the form of an agency blog. They are also keeping SEO strategies top of mind by measuring the analytical data of prospects in Watkins geographic area and targeting them with keyword research.