New York, NY (PRWEB) June 12, 2014
For the second year in a row, Dr. Miracle's brings a one of a kind experience to New Orleans during the Essence Music Festival. A nod to last year’s successful event, this year’s event will once again be hosted inside of The Bellocq Lounge at The Hotel Modern. The Prescription for Style (#Rx4Style) Lounge is open on Friday, July 4th and Saturday, July 5th to offer festival guests a VIP experience anchored crafted to enhance her authentic beauty.
Hosted by actress Malinda Williams and host of BRAVO’s Fashion Queens, Master stylist Derek J, the interactive experience gives guests the opportunity to mix and mingle with their favorite celebrities while receiving a celebrity experience of their own. Kyaira Brown of Atlanta's Hair Firm of Hollywood will lead a team of experiences hair artists during the two day consumer activation.
Guests will indulge in a luxury makeover experience with complementary hair touch at the posh Hotel Modern while noshing on traditional New Orleans treats and custom cocktails. The VIP experience will round itself out with red carpet photos, fun flicks at the Dr. Miracle's Selfie Booth and consumer interviews hosted by Tahira Wright and Garmai Momalou, founders of the wildly popular online hair destination, The Cut Life in the Blogger’s Corner.
“The Rx4Style Lounge has grown over the past 12 months into an experience that our consumers ask for and follow from city to city. We are excited to be back in New Orleans where we launched this program last year. This time around, we will not only give consumers on site healthy hair consultations and touch ups but we will be proudly introducing them to the Miracle Renewal Relaxer System, our latest innovation in healthy relaxing. Our Health and Wellness Advisor, Dr. James Watson will be on hand to debunk the myths that exist about relaxers damage to hair, scalp and overall well being and our stylists will walk consumers through proper relaxing techniques that ensure a healthier relaxer experience. Miracle Renewal will change the way women think about healthy hair in relation to relaxers. We listened to her. We went to work. And now she can relax with confidence with hair that is 2x stronger, with 3x more shine and 4x less damage,” says Kimberly Hairston, CMO of DRM-JPC Brands.
To celebrate the launch of the Dr. Miracle’s Miracle Renewal Relaxer System. the weekend will conclude with a private champagne brunch experience for media, celebrities and beauty taste makers on Sunday, July 6th hosted by actress Malinda Williams.
The Dr. Miracle's #Rx4Style Lounge is open to consumers on Friday, July 4th and Saturday, July 5th from 11:00AM until 5:00PM and does not require an RSVP. Early arrival is suggested on both days and festival attendees can monitor the action by following the hashtag #Rx4StyleNOLA.
The Hotel Modern is located at 936 St. Charles Avenue, New Orleans, LA 70130.
Join the social media conversation by following @DrMiracles and using the has tag #Rx4StyleNOLA on Twitter, Facebook and Instagram.