Chicago IL (PRWEB) June 12, 2014
eGifter, the social gifting company, announced today the release of a new digital gift card platform geared specifically for small and medium businesses, which works as a hosted solution for both online and brick-and-mortar retailers.
The new platform, launching in coordination with Internet Retailer’s IRCE 2014 in Chicago, easily integrates with any ecommerce or point-of-sale technology to provide an easy, low-risk entry for retailers implementing digital gift cards for the first time. Once in place, the rest of the eGifter stack of technology can help realize the program’s full potential.
“Many larger brands have digital cards in place, but most small and medium brands haven’t yet come up with a feasible solution,” said Tyler Roye, co-founder and CEO of eGifter. “Together with our partners, eGifter can help any company implement a digital card program.”
The pace of innovation in mobile payments is quickly changing the retail landscape, and for many businesses digital gift cards are the easiest way to test the waters in mobile payments. With eGifter, retailers can sell and reload digital cards directly from their website, fan page, mobile app or even in-store during checkout. The platform includes insightful analytics and a robust reporting portal. It also offers a convenient way for brands to issue store credit and for users to keep track of the total value of their gift cards.
eGifter’s platform provides many capabilities in addition to digital gift cards, including social gifting, frictionless mobile gifting and group gifting options, which allow users to split costs of a specific product with friends. User engagement features for personalization include video messaging capabilities and animated greeting cards, among others. eGifter also includes options for many emerging payment types, including crypto currency payment options such as bitcoin, dogecoin and litecoin.
“eGifter is a great partner to help you tap into a more digitally-savvy consumer,” said Roye. “Retailers are discovering that digital cards are a key ingredient in the social marketing mix along with loyalty and special offers. eGifter ties this all together with our affordable world class platform.”
A variable denomination digital gift card is like a brand’s own currency and positions a retailer to take advantage of eGifter’s full platform capabilities.
“eGifter has revolutionized gifting with its innovative solutions. You no longer need to know a recipient’s size, color preference or shipping address of to give a thoughtful, personalized gift,” added Roye. “With eGifter they get the gifting experience that comes with a hand-picked item, while maintaining the flexibility of a gift card. This is an ideal outcome for all involved, including the retailer.”
This announcement comes on the heels of the launch of the next generation of eGifter’s mobile app for iOS, which features a number of improvements to the consumer user experience.
To learn more about eGifter’s retail and brand offerings, as well as recent enhancements to its iOS mobile app, visit them at the IRCE 2014 show in Chicago, booth 2017, or go to http://www.eGifter.com.
eGifter revolutionizes the act of gifts giving with a social and mobile gifting platform designed to create a fun experience for consumers, while helping retailers unlock the viral potential of gift giving in social spaces. eGifter is based in New York and was founded in 2011 by a group of proven tech entrepreneurs. To learn more about eGifter and their social and mobile group gifting platform, visit http://www.eGifter.com/Retailers/. Try it out at http://www.eGifter.com, or download the mobile app from iTunes or Google Play.