Desborough, Northamptonshire (PRWEB UK) 13 June 2014
The annual Prima High Street Fashion Awards were created to celebrate and recognise the UK’s favourite shops, brands and online retailers.
The judges felt that Freya provides a unique combination of fashion forward lingerie that stays close to the trends, while offering a superior fit. As well as creating underwear for women, Freya also produce a range of swimwear styles. Popular among many celebrities, Freya collections have become famous for everything from feminine prints to clashing colours, as well as essential everyday basics.
In the Best for Curves category, Elomi offer a wide range of lingerie pieces specifically designed to flatter the curvier figure. Their ladies’ underwear collections include items ranging from longlines to swim bras. Elomi have also been recognised by awards panels before - winning at the UK Lingerie Awards for their contribution to plus size fashion.
The winners of the Prima High Street Awards are decided by public vote. As an added incentive, Prima are offering everyone who votes the chance to win £500 to spend on the high street.
Freya offers lingerie, loungewear, swimwear and sports bras especially designed to offer fit and support for women with larger bust sizes. Their range is available up to a K-cup and includes balcony, plunge and strapless bras. For more information about Freya please visit freya.com or email press(at)freya(dot)com.