Sky Pubblicita Chooses Userfarm To Launch Its Branded Video

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Sky Pubblicità launches its Branded Video Factory, a platform of content creation completely dedicated to the most innovative brands - brands who are searching for new ways to engage with the public whilst building stronger connections between the web and TV. The platform will be entirely created and managed by Userfarm, the first European player in the creation of video in crowdsourcing, a network of over 50,000 video makers from all around the world.

Do you Vespa?

Sky Pubbilicita continually strives to find new and innovative ways to reach out and interact with wider adudiences.

"Sky Pubblicità continually strives to find new and innovative ways to reach out and interact with wider audiences on behalf its clients," says Daniele Ottier Sky Pubblicità Director. So the choice to partner with Userfarm, the leaders in video content creation and use their Branded Video Factory, means a step closer to providing compelling, engaging and shareable content for our customers.

When the prestigious brand Gruppo Piaggio heard about the platform they jumped at the opportunity to be the first to use it and immediately began a campaign dedicated to Vespa brand.

Gruppo Piaggio's debut on Branded Video Factory is entitled campaign “Do you Vespa?” dedicated to the Vespa Primavera, a classic bike which has been redesigned and is now a much sought after model.

The mission of this contest is to describe the world of the people who love Vespa, the ones who are “Vespa”: free from conventions, sure about their own choices and able to go their own way, without caring about the latest trends.

To attend to the contest, the videomakers, if not already registered to Userfarm, should follow the registration instructions on factorysky.it . Then they can shoot the video following the instructions and the rules and send it by uploading it on the website, before 18th June.

The first three video selected will be broadcasted on the main Sky TV channels.

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Lindsay Hopkins
UserFarm
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