HubShout Discloses Its Successful Keyword Selection Process

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HubShout’s keyword research plans and tools are designed to help resellers select effective keywords for their end-clients’ budgets.

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In a webinar presented on April 18, 2014, HubShout, a US-based SEO reseller, online marketing firm, and website reseller, unveiled its keyword selection process, plans, and mapping to the content on end-clients’ websites. In the webinar, the HubShout team outlined tactics for generating initial ideas for keyword research, which include talking to the client, reviewing the client’s website, analyzing competitors online activities, using the Google Keyword planner, and when possible, utilizing a Google Adwords campaign. HubShout emphasized the importance of selecting the appropriate keywords that stay within the end-clients budget.

The HubShout PPC team highlighted three different types of keywords. They defined these as: informational keywords, navigational keywords, and transactional keywords. Commercial intent, or a transactional keyword, is identified in the webinar as being one of the factors that drives keyword competition.

When brainstorming and selecting keywords, the HubShout PPC team explained the importance of considering who is on the other end of the search. Keeping the target audience and potential customers in mind is the ultimate goal when SEO resellers, clients, etc. are taking part in the keyword selection process. If resellers or clients lose sight of whom they want to target for their products or services, the campaign and potential business can be jeopardized. Therefore, it is essential to always have the audience in mind, so that businesses can best connect to people that are most interested in their products, services, and industry.

The estimated Adwords CPC is identified as being the best method for putting a value on a search position. HubShout calculates the value of a position by utilizing a formula: Monthly Searches x Average CPC x CTR (Click-through Rate) = Value of a Position.

HubShout also highlights how SEO resellers should go about keyword mapping for their clients. First, one keyword should be mapped to each product, service or blog page. HubShout recommends no more than 2 target keywords per page. If there is not an appropriate page for each keyword, HubShout suggests adding content to the website.

HubShout’s SEO Reseller program is comprehensive in promoting a business online with high quality content such as press releases, videos, infographics, and now news-oriented content. SEO resellers should contact HubShout to learn more about its keyword research process, or watch the webinar on Keyword Research.

Co-founded in 2008 by Chad Hill, CEO, and Adam Stetzer, Ph.D, President, HubShout is a US-based SEO reseller, website reseller, and online marketing firm with offices located in Falls Church, VA and Rochester, NY. Online marketing services include PPC, SEO, local SEO, website design and development, email marketing, social media management, and custom online marketing plans. For more information about HubShout's reseller programs and online marketing services, please visit

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Ashley Burack
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