Main Street Business Improvement Association To Throw 14th Annual Summer SOULstice Event On June 22, 2014

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MSBIA partners with Heal the Bay to raise money with a Wristband that Offers Discounts at Select Participating Locations on Main Street in Santa Monica.

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Main Street Business Improvement Association (MSBIA) will throw their 14th Annual Summer SOULstice on June 22, offering locals a day full of live music, sidewalk sales, discounts, shopping, drinking, munching and dining!

15 bands at 5 stages will entertain the crowds; bands returning include Dr. Wu (Steely Dan tribute band), Neil Deal (Neil Young tribute band), The Rising (Springsteen tribute band), Paul Chesne Band, and Killing Cassanova. New bands include Black Crystal Wolf Kids (Indie tribute band), Babylon Saints (reggae-rock), and Evil Nancy (8-piece horn rock).

MSBIA partnered with Heal the Bay to raise money to produce the event and raise money for Heal the Bay. People who buy a $10 Heal the Bay wristband receive a 10% discount at 40 participating stores and restaurants through the month of June, 2014.

Wristbands are on sale at T-Mobile, 220 Fitness, Areal Restaurant, hip’tique, RAWvolution, and Main Street’s table at the Sunday Farmer’s Market. Purchasers will receive a list of participating businesses when they buy the wristband, donated to help raise money by At The Pool. The list of participating businesses is also available on the website at

Shopping discounts are sure to please your pockets, but what would an event be without amazing atmosphere? Live music will be played on June 22nd, from 1:00 to 7:00pm. A performance schedule can be seen below and more information on bands and performers participating can be seen at

At the Rawvolution stage on the northeast corner of Main and Strand:

  •     1:00pm Black Crystal Wolf Kids (Indie tribute band)
  •     2:00pm Paul Chesne
  •     4:30pm Killing Cassanova
  •     Other acts TBA

At the Edgemar Courtyard (2427 Main):

  •     1:30pm Chainsaw Brothers (Jump scat blues acoustic trio)
  •     2:45pm Highway 61 Revisited (Dylan tribute)
  •     5:00pm Dr. Wu (Steely Dan tribute)

At the OneWest Bank Lot (2811 Main):

  •     1:00pm Evil Nancy (8-piece horn band, rock)
  •     3:00pm Turn the Page (Bob Seger tribute)
  •     5:00pm The Rising (Springsteen tribute)

At the Kinney Stage (between Pier Ave. and Ashland):

  •     1:00pm Cubensis (Grateful Dead tribute)
  •     3:00pm Neil Deal (Neil Young tribute)
  •     5:00pm Petty Theft (Tom Petty tribute)

At the Pier Ave Stage (between Marine and Ashland)

  •     1:00pm Babylon Saints (reggae rock +)
  •     3:00pm Black Crystal Wolf Kids (Indie tribute band)
  •     5:00pm TBA

About Heal The Bay:
Heal the Bay is a nonprofit environmental organization making Southern California coastal waters and watersheds, including Santa Monica Bay, safe, healthy, and clean. They use science, education, community action and advocacy to pursue their mission.

About Main Street Santa Monica:
Main Street Santa Monica is an eclectic collection of restaurants, boutiques, cafes, and various services stretching for about a mile from Pico south to the Santa Monica City limit. Historic, and Going Green, the street offers numerous unique shopping and dining experiences. Main Street is also popular for the weekly Farmer’s Market every Sunday at Heritage Square, the annual Summer SOULstice, and the annual Holiday event featuring The Shopping Cart Tree.

For more information, visit and on social media at,, on instagram at @mainstreetsm or using hashtag #mainstreetsm and #SOULstice2014.

Media Contact: Kelley Coughlan, Melrose PR, Kelley(at)melrosepr(dot)com, (310) 260-7901

List of participating businesses on Main Street offering 10% off throughout June 2014:
220 Fitness- 3002 Main
3 Twins Ice Cream- 2726 Main
Accents Jewelry- 2900 Main
Ambiance (salon)- 2525 Main
Areal- 2820 Main
Arts & Letters- 2665 Main
CA Heritage Museum- 2612 Main
Clouds- 2719 Main
Dhaba Cuisine of India- 2104 Main
Essentia- 2430 Main
Fedora Primo- 216 Pier
Finn McCool's- 2702 Main
Framm and Company- 2667 Main
gioia- 2721 Main
hip'tique- 2727 Main
Hollywood Fringe (salon)- 2717 Main
Holy Guacamole- 2906 Main
Kafe K- 2209 Main
Lash Girl- 2507 Main
Lula Cocina- 2720 Main
Mindfulnest- 2711 Main
Next Salon- 2400 Main
Optical Shop of Aspen- 2904 Main
Panini Garden- 2715 Main
Paris 1900- 2703 Main
Pedego Santa Monica- 214 Pier
Puzzle Zoo- 2910 Main
Rawvolution- 2301 Main
Rita's of Santa Monica- 2307 Main
SM Visitor's Bureau    - 2427 Main
T-Mobile- 3110 Main
Ten Women- 2525 Main
Trendy Sunglasses- 2716 Main
Tsukiji Sushi Sen- 2915 Main
Uroborus- 2407 Main
Weego Home- 2939 Main
Z.J. Boarding House- 2619 Main

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Kelley Coughlan
Melrose PR
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