From Online to Onsite: New South Florida Entertainment Complex Coaxes Spenders Back to Retail

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ROC Resto-Lounge & Fashion, opening this September at Coral Square Mall in Coral Springs, FL plans to re-ignite excitement for destination shopping combining a full service restaurant, nightclub, cocktail lounge and fashion retail under one roof.

ROC, a new entertainment lifestyle concept opening this September at Coral Square Mall in Coral Springs, FL, answers the need of real estate developers and consumers searching for solutions to bring excitement back to the destination shopping experience while also supporting ‘connected’ mobile behavior. E-commerce continues to account for a larger share of retail sales, commanding six percent of total sales during 4Q 2013 according to the National Retail Federation, an industry trade group.

ROC combines a very affordable full-service restaurant with a sophisticated nightclub/lounge, men’s and women’s fashion retail and also a communal annex with eat-in or take-out frozen yogurt creations, sandwiches and desserts all under one roof with an added outdoor patio. “ROC offers the service, quality and excitement of a premium destination without the high-end prices,” says ROC Founder/CEO Gaston Garcia.

With high-end design elements throughout the 10,000 square foot space, visitors to ROC will think that they are in the most exclusive venues on South Beach or in Manhattan, but the accessible opening price points enable everyone to feel like a VIP “ROC-star”. Lunch items on the American menu with Asian and Latin twists range from $4-12 with dinner entrees starting around $15. "Coral Springs is proud ROC has selected our City as the first location for the ROC Extra-tainment complex," says Mayor Vince Boccard. "Our slogan is 'Coral Springs - Everything Under the Sun,' and ROC reflects this with a full service restaurant, nightclub, lounge and fashion retail under one roof at Coral Square Mall. Now we have a 'go-to' entertainment solution that will bring excitement, luxury, value and convenience into our community."

The ROC complex embraces the way millenials make purchasing decisions to capture this important market. This influential group expects a personalized experience – whether purchasing customized running shoes or telephones online or in traditional retail environments – and still demands to receive the same value available to mass consumers. To this group, ‘personalization equals loyalty’, according to Garcia. Combine exclusive experiences with affordable pricing and ROC will attract the majority of entertainment seekers. The one-stop entertainment strategy maximizes convenience compared with ‘single-purpose’ restaurants or lounges and simplifies the decision-making process about “What are we going to do tonight?”

With so many choices ROC is billed as an “Extra-tainment complex” enabling guests to select any or all services for a customized experience during every visit. Drawing in customers and excitement up to 18 hours daily, ROC offers different experiences throughout the day to match time and mood. Stop by the annex in the morning alone or to gather over smoothies and sweet treats. Find the perfect fashion item at the retail store and stay for lunch to watch the live fashion show. Enjoy dinner and linger for drinks in the lounge before catching a live band at a VIP table with premium bottle service.

Powered with cutting edge technology, adaptive lighting will change colors with time of day. Water features are built around the complex. Walls transform into video projections to watch every sporting event or live video stream with a direct view from every seat. The ROC app will make it possible to purchase any item worn in the live fashion show directly from your screen in real time and will help ignite conversation with interactive games between singles at the bar – with the house buying the first round of drinks when a connection is made! A leading edge loyalty program rewards members with valuable benefits.

ROC ( is poised for strategic US and international expansion in partnership with real estate developers and in stand-alone flagship locations building on its unique fusion of affordable luxury, personal choice and popular appeal. The second ROC Extra-tainment complex is scheduled to open later this year at Downtown Summerlin in Summerlin, NV. For further information contact Larry Hotz at larry(at)rocrestolounge(dot)com or 914-329-0847. To learn more go to or on at ‘ROC Resto-Lounge & Fashion.

View construction rendering and the ROC concept video

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Lawrence Hotz
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Lawrence Hotz
since: 03/2014
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