New "Fly Fishing for Sales" Book by Jim Ure is Now Available at Amazon in Softbound and Kindle Versions

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"We're all in sales." 33 Axioms for Making Big Money in Sales Using Fly Fishing Similes; Case Histories from More Than 40 Years in Sales and Marketing, and More Than 50 Years As a Fly Fisher

Fly Fishing for Sales, 33 Axioms for Making Big Money in Sales, was released today on in both softbound and Kindle versions by Gardner and Grace Publishers, Salt Lake City.

Says the author, Jim Ure, “If you can sell sharp steel hooks to trout you can sell anything.”:

To see the book and sample its contents go to:

For bulk sales of 50 or more copies contact the author directly.

The book was compiled and written by Jim Ure, author of the Laughing Trout, with input from dozens of successful sales and marketing representatives.

Ure is a long-time fly fisher whose years in sales and marketing come to life in this lively telling of how to apply fly fishing techniques and philosophy to the art of making high-ticket sales.

Each of the 33 Axioms begins with the author’s lyrical summary of the analogy, followed by a quote illustrating the axiom, who has been a fly fisherman and sales and marketing executive for more than half a century. His work included marketing and sales for Procter and Gamble, and clients such as Ski Utah, American Air Lines, the National YMCA, Continental Bank, Snowbird, Mount Olympus Waters and Hi-Land Dairy

A case history demonstrating the comparison between fly fishing and a particular sales situation is presented by the author, often with humor and always with a clear message.

“I want to thank the many fly fishers, both men and women, who helped with this work. It is the culmination of more than thirty years of inquiry and thoughtful suggestion,” said Ure from his base in Salt Lake City.

“My feedback from sales reps and marketing people has been very positive. I see this as a book that can be useful marketing managers and CEOs, as well as sales reps “on the ground.”

“If you fly fish, you’ll get plenty of ‘ah-hah moments,” said Ure. “If you don’t fish, you’ll still get it.”    

Chapter headings include:
Observe with Detachment
Risk It
Expect to Succeed
Set No Time
Let the River Talk to You
Select Your Trout
Competition Muddies the River
Always Cast to the Biggest Fish
Calmness Endures
Step into Changing Water
Slow is Real
Deliver Naturally, Execute Simply
Never Set the Hook Too Hard
Play with Patience and Caution
Never Eat Your Customer

The author extends special thanks to Cory Ure, Joe Ure, Maryann Townsend, Aaron Carpenter, Christian Dives, Todd Floyd, Dries de Bruyn, Bert Vosters, Alan Burrows, Ed Sauriol, Steve Schmidt and Alastair Gowans.

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