Brewer Direct Lands Direct Marketing Responsibilities for LA-Area Homeless Shelter

News provided by

The Shepherd Group, Inc.

Jun 16, 2014, 13:00 ET


Los Angeles, CA (PRWEB) June 16, 2014 -- When it came time to consolidate its direct marketing activities to help the homeless, Hope of the Valley Rescue Mission chose an agency close to home. The San Fernando Valley-based nonprofit awarded its account to Brewer Direct, one of the country’s top fundraisers for faith-based charities. The direct response firm is headquartered in Monrovia, located in northeast Los Angeles County.

Creative and media campaigns for the homeless shelter will be multi-channel, with Brewer Direct developing donor communications across direct mail, print and digital platforms. The integrated program breaks this fall with appeals aimed at attracting new donors, as well as re-engaging givers that have previously supported the nonprofit.

Prior to hiring Brewer Direct, Hope of the Valley utilized several different direct marketing shops for to create and manage its mail-based fundraising. The agency’s end-to-end solutions model fit with the the charity’s desire to centralize the function and enhance both operational efficiencies and impact.

“Leadership at the Mission wants to grow its capacity to serve the large homeless population in the San Fernando Valley,” said Randy Brewer, President & CEO of the agency, “and the opportunity is clearly there. We presented them a fully integrated campaign strategy to more powerfully tell their story, specifically with individual donors. They embraced it and we’re excited about taking those messages into both traditional and new markets.”

Hope of the Valley Rescue Mission generates its core financial support from the San Fernando Valley, north of Los Angeles. While Brewer Direct’s upcoming campaign will continue to target high-propensity givers there, plans also call for expanding the fundraising footprint to reach prospective donors in communities to the east, west and north. The Mission is located in the Los Angeles suburb of Sun Valley.

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About Brewer Direct
Based in Los Angeles, Brewer Direct (http://www.brewerdirect.com) is a results-driven, full-service direct marketing and fundraising consultancy serving nonprofit organizations across the United States. Clients include numerous faith-based Rescue Missions, Catholic Charities, as well as other social service organizations. The firm, which this year celebrates its 10th anniversary, was founded by direct response marketing veteran Randy Brewer, whose career spans more than 25 years at some of America’s largest and most respected nonprofit organizations, agencies and advertisers.    He leads a team of 20-plus professionals that collectively bring more than 100 years of fundraising and development experience to the agency’s national client roster.

Michael Shepherd, The Shepherd Group, Inc., http://www.theshepherdgroup.com, +1 (949) 798-5595, [email protected]