Chicago, IL (PRWEB) June 13, 2014
Today, the art, design and innovation group IntoConcrete announced that they have teamed up with award-winning industrial designer Mikaela Dörfel to develop a new line of concrete pieces. IntoConcrete is dedicated to showcasing the world’s finest examples of modern design and craftsmanship in the realm of concrete. While their website is well-known for presenting the work of international designers, this occasion marks the very first collaborative effort.
Company Founder Mario Guagnelli noted, “IntoConcrete brings design trends to North America through high-energy collaborations with renowned designers around the world. Our work with Mikaela marks the first time we’ve developed our own collection and we are thrilled with the results.”
Originally from Finland, Mikaela Dörfel now resides in Hamburg, Germany where she studied industrial design at Hochschule für Bildende Künste. For 15+ years, Mikaela and her team have developed tableware for brands across Europe, Asia and America. Visit http://www.doerfel-design.de for more information.
Mikaela’s collection at IntoConcrete will feature a unique collection of housewares and furniture that combine high performance concretes with other traditional materials, such as ceramics. All works are in harmony with Mikaela’s design approach, which is inspired by nature and Scandinavian design.
Over the years, Mikaela has won numerous industry awards including Design Plus Series of vases and bowls Twist, Fürstenberg (2000), IF Award Cutlery Corvus, Zwilling (2002), Good Design Award, Chicago Cutlery Corvus, Zwilling (2003), Good Design Award, Chicago Watering can Bocina, Auerhahn (2007), Red Dot Award Watering can Bocina, Auerhahn (2008), IF Award, Gourmetserie BLANC, Fürstenberg (2012) and most recently German Design Award, Gourmetserie BLANC, Fürstenberg (2013).
She has worked with such industry leaders as Auerhahn (D), Joop! Living (D), Joseph Joseph (GB), Fürstenberg (D), Mono (D), Nambe (USA), RAK (UAE), Royal Porcelain (TH), Schönwald (D), Vista Alegre (P), Wilkens (D), WMF (D), Zak! Designs (USA) and Zwilling (D).
Regarding her collaboration with IntoConcrete, Mikaela stated, “It’s really a great adventure to do the first collection for a new brand, I love that. I am also excited to work in concrete, which I find endlessly fascinating. I have worked a great deal with porcelain and fine glass, but applying concrete to living accessories means thinking in a different way. It is necessary to factor in the thickness and special expression of concrete. I am proud I was asked by Mario to develop this collection for IntoConcrete.”
Chicago-based IntoConcrete is an art, design and innovation group whose mission is showcase the very best examples of modern design and artisan craftsmanship currently available within the realm of concrete. IntoConcrete.com seeks to present concrete as a fascinating material that can be crafted into virtually anything, resulting in beautiful, innovative and timeless designs. The site is currently working with today’s concrete visionaries from around the world based in countries ranging from Argentina to the Netherlands. Visit http://www.intoconcrete.com for more information.