Henchman Experiences 60% Growth in Sales Following The Chelsea Flower Show

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Boosted by a very successful showing at The Chelsea Flower Show, Henchman has experienced a 60% growth in sales at the start of 2014. The family run garden products business has always offered show goers the chance to experience their high quality products first hand and this year it has helped to increase sales more than usual.

The Henchman stand at The Chelsea Flower Show featuring their popular range of ladders.

We have been exhibiting at the most prestigious flower show in the country for 18 years now and this year was one of the most successful for us.

The Chelsea Flower Show this year was a great success for exhibitors, organisers and show goers alike. One company that experienced a phenomenal result from the show is Henchman, the family garden business. Since the show, Henchman has registered a 60% growth in sales of its gardening related products.

“We anticipated prolific growth in the garden this spring and in the sale of garden related products but are still surprised at how garden ladder sales have climbed and how business generally has blossomed. The Chelsea Flower Show has been very good for us this year because it gave people the opportunity to experience our high quality garden products first hand,” said Barry Cotton, Marketing Manager of Henchman.

“We have been exhibiting at the most prestigious flower show in the country for 18 years now and this year was one of the most successful for us. The economy picking up again, a particularly wet and mild winter followed by a warm spring and a resurgence of the love of gardening have all helped to make this year’s Chelsea Flower Show so fantastic for us,” continued Barry Cotton.

The launch of new, lower priced barrows and a new compost tumbler range, which they showcased at the show, has complimented its highly successful tripod ladder range and helped to drive this large growth in sales for the company. Henchman has also developed a more proactive approach to marketing in response to the overall growth in the industry.

Since the launch of the business in 1994, following a school woodwork project which brought about the design of the company’s first safe hedge-cutting platform, Henchman has built a strong reputation in the gardening arena. Now providing a complete range of options for safe working at height on uneven garden terrain, the company also offers capacious barrows and trailers, composters and log splitters.

The Chelsea Flower Show has been held in the grounds of the Chelsea Hospital, London every year since 1913 and this year it took place from the 20th-24th of May. It is attended by 157,000 visitors each year and visited by the Royal Family as well. The show has become an important venue for watching trends with new plants often launched at the show and the popularity of older varieties revived under the focus of the horticultural world.

About Henchman
Henchman is a family business offering numerous garden products ranging from barrows, ladders, compost tumblers, log splitters, easy lift harnesses and platforms.

Mike Kitching, started the company after a fall from a ladder inspired the concept of a safe hedge cutting platform, the idea for which was scribbled onto the back of an envelope and handed to son Tom. Mike started the Henchman business in 1994 and has tried to bring the benefits of a safe alternative to ladders, to gardeners across the UK and across the world.

Today the business is operated out of Hampshire with a network of dealers both nationally and internationally.

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Barry Cotton
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since: 10/2012
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