Digital
The digital age is infiltrating every aspect of the business. It has opened the door to new marketing techniques and improved communication channels between company and consumer.
San Francisco, CA (PRWEB) June 15, 2014
The digital age is here, and here to stay. The digital landscape has enriched the modes of communication available to a marketing campaign. Marketing fundamentals have never really changed, but the channels through which an idea is communicated are now endless.
Email marketing has existed for the last decade or so, and has proven itself a crucial element in the marketing process. Marketo are leading the digital revolution and are set to exhibit at The Digital Marketing Innovation Summit. The marketing giants continually push the boundaries; developing new ground-breaking techniques that connect to the target consumer and utilizing various digital tools that enhance the marketing campaign as a whole.
This summit will explore a number of topics across various industries from digital marketing leaders. The potential of data driven marketing, understanding consumer behaviour and driving customer retention & acquisition are areas of Digital Marketing that Marketo know all too well. These themes are essential in order to implement a successful email campaign and explore how to utilize the results. The summit will also touch upon brand awareness through promotional marketing, the process of a vision to its execution, social media, web strategy and more.
Confirmed speakers to discuss such topics include: Johnson & Johnson, Sony, Rue La La, Giftcards.com & many more. Chief Marketing Officers and Digital Directors come together to discuss the marketing evolution into the digital age. Keynote speakers share their expertise and reveal the digital techniques being implemented in their own company.
“The digital age is infiltrating every aspect of the business. It has opened the door to new marketing techniques and improved communication channels between company and consumer,” said Michaela Jeffery-Morrison, Director, Global Operations and Strategy Divisional Head at Innovation Enterprise. “Attendees will be able to learn from and network with, business executives leading these digital marketing initiatives.”
The event is essential for anyone working in the digital marketing industry. For a complete list of speakers, agenda and registration details for the Digital Marketing Innovation Summit, please visit: http://theinnovationenterprise.com/summits/digital-marketing-innovation-summit-2014
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About Innovation Enterprise: Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Planning, Strategy, Decision Support and Advanced Analytics executives.
Products include IE.Summits, IE.Finance, IE.Analytics, IE.Operations, IE.Strategy, IE.Membership and IE.Insights. Whether it's delivered online, or in person, everything IE produces reflects the company's unshakeable belief in the power of information to spur innovation.