Market Research on China Multi-Purpose Vehicle (MPV) Industry Report, 2014 by Researchmoz.us
Albany, NY (PRWEB) June 14, 2014 -- In 2013, Chinese MPV market grew faster than the overall automobile market and the passenger car market. The MPV output soared 168.73% year on year to 1.32 million units and the MPV sales volume surged 164.53% YoY to 1.31 million units. From January to April of 2014, China’s MPV output and sales volume reached 651,000 units and 625,000 units separately, up 62.05% and 56.86% year on year respectively. In 2013-2014, Chinese MPV witnesses rapid growth, mainly because China Association of Automobile Manufacturers defines SAIC-GM-Wuling’s Wuling Hongguang as an MPV model instead of the previous cross-type passenger car model as well as low-cost MPV models are launched.
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By nationality, American MPV brands enjoyed 46.53% market share in China in 2013, 7.73 percentage points higher than Chinese counterparts and far higher than Japanese and European brands. The adjustment in the position of SAIC-GM-Wuling’s Wuling Hongguang and the sales growth of GM Buick GL8 were the key drivers. From January to April of 2014, American MPV brands ranked first with the market share of 48.06%, followed by Chinese MPV brands with 40.92%.
As for models, SAIC-GM-Wuling’s Wuling Hongguang is the best-selling model in 2013-2014. 530,100 ones of such model were sold out in 2013, accounting for 40.61% of the total MPV sales volume; from January to April of 2014, the number and proportion rose to 270,100 and 43.18% respectively. In addition, Lingzhi and JOYEAR produced by Dongfeng Liuzhou Motor, HONOR of Changan Automobile, Buick GL8 of Shanghai GM and JAC’s Refine are also popular in China.
In the medium and high-end fields, Buick GL8 still acts as a leader. In 2013, the output of Buick GL8 jumped by 24.46% year on year to 74,898; the sales volume grew 9.67% year on year to 70,191. From January to April of 2014, Buick GL8 generated the output of 26,485 and the sales volume of 30,497, ranking the sixth by sales volume.
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The report contains six chapters and 130 charts, involving overview of China automobile industry, passenger car market segments, MPV market (including segments: A0 class and below, A class, B class, C class and above), competition patterns and features, powertrain and other aspects. Finally, it analyzes capacity, MPV production and marketing, supporting and production bases of 14 major manufacturers.
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