Matrix Solutions Announces New Matrix Premium Product Availability

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The Premium Platform delivers significant functionality such as a game-changing alert center that proactively advances the way advertising is sold.

Matrix Solutions, the leading provider of Media CRM and Sales Intelligence Software, announces the general availability of their new Matrix Premium Platform. Matrix Premium delivers significant functionality enhancements such as a game-changing alert center that proactively advances the way advertising is sold. Matrix Premium was built on a modern and innovative architecture; includes an advanced data warehouse, Sales Intelligence, Budget and Pipeline Analysis Modules, and an Activity Analysis Module. The Premium Platform, which is both a web-based and hosted solution, also integrates and aggregates multiple sources of data throughout the back-office media workflow.

“Our Matrix Premium release is revolutionary for Media Ad Sales Management as it provides the tools necessary for deep Sales Intelligence not only from a historical, but from a forward-thinking perspective,” said DJ Cavanaugh, CEO, Matrix Solutions. “It also provides an advanced level of integrated insight across the top of an entire enterprise while enabling scalability from the high-level overview to the need to quickly drill down to the individual Station, Outlet, Category, Account Executive or more.”

The Sales Intelligence tools, included in the Matrix Premium Platform, not only provide a current 360 degree view of the entire sales organization, but also highlight where new sales opportunities lie. For example, in the Sales Coverage Analysis with one click, you can see what properties your top Accounts and Agencies are buying and what properties they are not. The Budget and Forecast Analysis tool compares the sales organizations’ budget to pipeline and budget to forecast in real-time with current data, showing an immediate snapshot of how the enterprise is performing.

“Matrix Premium was developed to be the ultimate platform for the media sales professional. Our Premium Platform offers the entire sales organization an intuitive, smart and efficient way to manage and sell advertising,” said BJ Boyle, Vice President Product Management, Matrix Solutions. “We are giving the media sales professionals amazing new tools that allow them to spend less time analyzing and more time selling.”

The Matrix Premium Platform, which will be deployed for general availability on June 21, 2014, is available for purchase or as an upgrade to new and current Matrix customers respectively.

About Matrix Solutions
Matrix Solutions offers a leading web-based media-specific platform that enables intelligent business decisions for managing your sales teams, their opportunities and accounts across TV, Radio, and electronic advertising businesses. The Matrix solution transforms chaotic data into actionable sales information and provides deep media sales workflow to gives you the exact information needed for prospecting, managing, evaluating and closing business. Over 500 media customers use Matrix Solutions’ CRM, data normalization and analysis, and reporting functions as their platform of choice for their sales people and managers to get a 360-degree view of their opportunities and accounts.

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Brenda Hetrick
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