Fiberon Composite Deck-Planning Tool Created By Venveo Wins National Advertising Award

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Out of 40,000 nominations to the National American Advertising Awards, Venveo took home the Silver Addy Award for its advertising work that featured Fiberon’s composite decking.

Our hope with this app is that the user will be able to see themselves enjoying their deck that they help make uniquely their own.

To build a composite decking outdoor living space that suits a homeowner’s unique taste takes creativity and ingenuity. The same criteria apply when it comes to advertising the custom-built decks that Fiberon offers.

Venveo pulled that effort off flawlessly, as is evident with their recent Addy win. Out of 40,000 nominations, Venveo won the Silver Addy for a customized deck-planning tool that includes every option available for deck construction.

Fiberon chose the Venveo team to work on this project because Creative Director Zach Williams helps audiences visualize a product. With Fiberon’s high-quality decking and railing products, it was paramount for the deck-planning tool to show the audience how an outdoor living space will change their lifestyle and add rich value to their home.

When using the deck-planning tool, the visitors are able to create a custom-designed outdoor living space that suits them. Venveo’s work allows the users to truly visualize their deck from conception to reality.

In a statement published on Venveo’s website, creative director Zach Williams said:

“Fiberon is without a doubt one of my favorite clients to work with. The people on their team are sharp, motivated, and I truly appreciate that they are willing to trust us with their brand. They fought for this [deck-planning] app just as much as we did, and it definitely shows.”

The deck-building app does more than allow users to design their dream outdoor living space. With the visualization properties involved, users will also be able to see what will happen once the decking project is completed.

According to Fiberon’s Director of Marketing Communications, Edie Kello, this app will allow users to select styles and colors of railing and decking components and see photos of beautifully crafted decks with their selections.

“Homeowners add value to homes with beautiful custom-designed outdoor living spaces that promote socialization, fun, relaxation, and family time. Our hope with this app is that the user will be able to see themselves enjoying their deck that they help make uniquely their own.”

For its comprehensive use, the Venveo’s deck-building application garnered the Silver Addy Award. To learn more about the app, and to see why it received such an honor, click here to use the award-winning deck-building tool.

About Fiberon

Fiberon is a leading manufacturer of wood-alternative decking, railing, and fencing products available around the globe. Through cutting-edge, American-based manufacturing, Fiberon has created new benchmarks for innovation in outdoor living products. The company is a leader in sustainable practices, with innovative manufacturing processes that capture 98.5% of waste materials, and divert 50,000 tons of wood and plastic from landfills each year. Fiberon, a proud sponsor of NADRA (North American Deck and Railing Association), is privately owned with operations in North Carolina and Idaho. For more information, visit and follow Fiberon on Facebook, Pinterest, Twitter, and YouTube.

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Edie Kello Wilson
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