LOS ANGELES, CA (PRWEB) June 16, 2014
Konnect Public Relations, a full-service PR firm specializing in consumer brands, wins the 2014 Bronze Anvil Award of Commendation for its work with Munchkin, Inc. The award distinguishes Konnect PR’s dedication to creating a results-driven media kit that demonstrated the true value of public relations.
The Public Relations Society of America (PRSA) recognizes the “best of the best” in public relations tactics with this award program and deems Konnect PR as the recipient based on their media kit tactic for Munchkin, Inc.’s first-ever layette collection, mbaby. With limited sample availability, Konnect PR set an aggressive goal of garnering feedback from 25 targeted reporters on mbaby’s patent pending double layer technology that helps regulate a baby’s temperature and securing at least 200 million impressions. As a result, Munchkin was able to introduce the luxury mbaby apparel line to more than 42 target media which has resulted in 98,411,260 million secured and upcoming (long lead) impressions.
“We at Konnect PR pride ourselves on delivering extraordinary results that translate into ROI for our clients,” said Konnect PR CEO Sabina Gault. “Our PR agency is honored to be recognized for our strategic approach and the results we’ve been able to produce for Munchkin.”
In addition to outlining defined and measurable business objectives, Konnect PR credits meaningful media relationships, determination and resourcefulness as being an integral part of the campaign’s success. With more than 730 entries, PRSA’s 2014 Bronze Anvil award competition selected only 90 organizations to be honored, demonstrating the high standards of their evaluation process. For more information on Konnect PR please visit http://www.konnect-pr.com.
About Konnect PR
Konnect Public Relations is a full service agency located in Los Angeles. The public relations firm specializes in food and beverage, baby and children’s products, franchise and lifestyle clients. Since its start in 2009, this dedicated team of publicists has made it their goal to create ROI-driven campaigns, land strategic media placement opportunities and deliver results that cater to the specific needs of each client. For more information about Konnect PR, please visit http://www.konnect-pr.com.
About Munchkin, Inc.
A privately held, global company headquartered in Van Nuys, Calif., Munchkin, Inc. creates baby products that excite, delight and make life easier for today’s parents. Founded in 1991, Munchkin, Inc. has always placed great emphasis on innovation, redefining what baby products can achieve. As a result, Munchkin has reinvigorated the category with improvements such as a 2-in-1 bottle brush design and White Hot® Technology that lets moms know if the bath water or the car interior is too hot. A strategic partnership with Church and Dwight resulted in a line of diapering products that work with pure, natural baking soda, including the ARM & HAMMER™ Diaper Pail by Munchkin, winner of the American Baby Bests Award in 2011 and 2102. In 2010, Munchkin acquired Lindam Ltd., the U.K.’s top baby safety brand and subsequently launched a line of safety gates and accessories in North America. In January of 2014, Munchkin also acquired BRICA, Inc., leading innovator of auto, home, and travel products for babies and parents everywhere. Munchkin, Inc. has won more than 40 industry awards, including multiple wins of the coveted Target® Corporation Vendor Award of Excellence and the Toys “R” Us 2011 and 2012 Vendor of the Year awards. Endorsed and recommended by sleep and safety experts, medical professionals, toy specialists and parents, Munchkin products can be found at retail outlets internationally. For more information, visit http://www.munchkin.com.