Top Philadelphia Ad Agency Hires Award-Winning Executive Creative Director, Rich Wakefield to Head D4's Creative Team

Rich Wakefield brings his 20-plus years of creative direction experience to D4, one of Philadelphia's top agencies, to lead the agency's creative team as Executive Creative Director.

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Rich Wakefield, D4 ECD

What attracted me to D4 was the entrepreneurial spirit. This place is filled with makers. I’ve worked in many places that have meetings about making things, here we actually make things.

Philadelphia, PA (PRWEB) June 16, 2014

D4 is pleased to announce that the agency has added Rich Wakefield as Executive Creative Director.

As we entered 2014, we made it a priority to recruit the best of the best, and it was our goal to attract nationally experienced talent to lead our creative team,” said Suzanne Hatfield, CEO of D4.

This past year, D4 has added some premier consumer and B-to-B brands to the agency’s clients including Cottman Transmission, Penn Maid, McKesson, Unilife, RCN, ARI Fleet, Weinstein Bath and Kitchen, (a division of Hajoca), and Soza Weigh Loss Clinic, and we look forward to our new creative leadership team helping our agency continue to produce award-winning work and establish partnerships with additional national brands.”

Results and winning are things Rich is familiar with. He has spent more than 20 years designing, art directing, collaborating and guiding work in nearly all facets of marketing communications. He has worked on major award-winning national and international advertising campaigns for AT&T, Egypt Tourism, Kia Motors, and many more.In his new role, Rich will oversee a team of nearly 30 in the creative, interactive, audio/video and print production departments.

“What attracted me to D4 was the entrepreneurial spirit. This place is filled with makers. I’ve worked in many places that have meetings about making things, here we actually make things.”

Rich comes to D4 after working at Neiman (now Allen & Gerritsen) for the past two years as executive creative director. Most recently, he helped lead his team working on Temple University’s #templemade campaign, the Philly Toast for Yuengling and the new Temple Health campaign.

He moved to Philly 2 years ago from Cairo, Egypt where he was the ECD at JWT Cairo working on Nestle, Vodafone and Egypt Tourism. He lived through the Egyptian revolution and the Arab Spring before returning back stateside.

About D4
D4 is one of the region’s most successful creative and branding advertising agencies and is located in the Manayunk section of Philadelphia. The agency is a certified Woman/Minority Business Enterprise (WMBE). Unique to the region, D4 combines a full compliment of strategic, creative, and design professionals surrounded by robust in-house video editing, motion graphics, post-production, and audio suites. D4’s clients include Cottman Transmission, Unilife, Penn Maid, ARI Fleet, McKesson, Weinstein Bath and Kitchen, Veria Living, Pond Lehocky Stern Giordano, Espoma, RCN, Frontier Communications, Sandia National Laboratories, and Nuna. For more information, visit our website at http://www.d4agency.com.


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