Kara McCartney, Landor Associates' Director of Insights, Joins Greenberg Strategy

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Greenberg Strategy, an independent strategic research consultancy, expands its client relationship team with the addition of Kara McCartney, who brings strong brand-centric experience in the financial, consumer goods, retail, and hospitality sectors.

Kara McCartney joins Greenberg as VP, Strategy

Greenberg's WholeHuman approach is such a great example of thinking that places the business challenge first, rather than the methodology. Few firms of Greenberg's caliber can deliver on this.

Greenberg Strategy announced today that Kara McCartney has joined the company as VP, Strategy. As part of the leadership team, McCartney will add depth and specialist expertise to the brand and technology practice areas as well as play a lead role in nurturing key client relationships.

"We're thrilled to have Kara on the team," remarked Andrew Greenberg, CEO and Founder. "Her deep, holistic understanding of brands will make Kara an ideal partner for our clients, who are seeing challenges across all of their ecosystems. McCartney's skill set is such a great complement to Greenberg's and will help us shape even more effective brand-centric solutions." McCartney will be based in the company's Emeryville HQ and work with Greenberg clients across the globe.

"I'm really excited about joining Greenberg, not least for the opportunity to work with such a great team and such amazing clients," said McCartney. "Greenberg's integrated, WholeHuman approach is a great example of profoundly independent thinking that places the business challenge first rather than the methodology. Few firms of Greenberg's caliber can really deliver on this."

McCartney moves to Greenberg most recently from Landor Associates. With broad planning and insights experience in the world of advertising and brand strategy, she has worked across geographies and industries. She has led work and developed programs for a wide range of technology, hospitality, and financial service brands including Capital One, Cisco, DreamWorks, Fedex, Hilton, Lowe’s Home Improvement, Microsoft, and Visa.

Prior to Landor, McCartney was a Consumer Trends Analyst at Hal Riney, Social Analyst at Ammirati Puris Lintas and a Story Editor at CBS Entertainment Productions. She received her BA from Sarah Lawrence College, after attending Wadham College at Oxford University in the UK and the Lee Strasberg Theater Institute in New York. McCartney lives in San Francisco with her husband, seven year old daughter and dog, Cookie. She is not the daughter of the left-handed bass player who sang, 'Love Love Me Do', but wishes she was.

About Greenberg Strategy
Greenberg is a strategic consultancy integrating research, design, and patterns thinking to help businesses transform and grow. Founded in 1992 and fiercely independent, the company is guided by a WholeHuman (TM) approach, tailoring innovative methodologies to identify patterns that drive growth. The SF Bay Area and Singapore-based teams include strategists, designers, ethnographers and data scientists who are passionate about helping companies act on the human truths that enable them to innovate. Clients include some of the world's most renowned brands, including Chipotle, Dell, ESPN, Gap, Intel, Microsoft, Sony Pictures, and Visa.

For more information, contact Iwan Thomis on 510 446 8152 or go to http://www.greenberginc.com.

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Iwan Thomis, Chief Strategy Officer
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