Forbes Consulting Group and Lowe’s to Present at Insight Innovation Exchange Conference North America

Companies will share strategies to positively impact brand experience across all consumer touch points.

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Lexington, Massachusetts (PRWEB) June 16, 2014

Forbes Consulting Group, the leading market research company that directly accesses and explains consumers’ authentic emotional reactions, announced that Managing Director, Dan O’Toole will co-present with Lowe’s Director of Trends and Brand Health Tanya Franklin at the upcoming Insight Innovation Exchange (IleX) North America conference taking place June 16-18 in Atlanta. The pair will provide insights to help companies unlock a brand’s deep, emotional drivers and motivations, along with strategies to incorporate these fundamental brand truths into an omni-channel environment to positively influence the overall brand experience.

What: Managing Director Dan O’Toole of Forbes Consulting Group and Tanya Franklin, Director of Trends and Brand Health at Lowe’s, will present “The Role of the Brand in an Omni-Channel Retail Environment.”

Track: “Building the Insights Organization of the Future: How to Engage, Understand and Activate Consumers"

When: June 18, 2014, at 2:20 PM

Where: Georgia Tech Hotel and Conference Center (Room 235)
             800 Spring St Nw Atlanta GA 30308

Why: The IIeX Atlanta conference is three-day collaborative event that fosters immersive education about regional and global cutting-edge innovation in the industry. IIeX facilitates networking while preparing attendees with the skills needed to implement new technologies and best practices. To register, please visit http://www.iiex-na.org/register/.

About Forbes Consulting Group
The Forbes Consulting Group is a strategic and innovative market research company providing global clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights. Throughout its history, Forbes Consulting Group has become a valued resource for Fortune 500 companies worldwide, with a focus on financial services, CPG, retail, advertising and pharmaceuticals. The FCG service portfolio combines qualitative and quantitative research, consultation and ideation. For more information, including the opportunity to receive a demo of their flagship products, MindSight® Motivational Profiling, Mindsight® Mobile or MindSight® Experiential Discovery, please contact sales(at)forbesconsulting(dot)com and follow the company on Facebook, Twitter, and LinkedIn.


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  • Rebecca Metz
    Metz Communications
    (512) 560-5211
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