Lexington, Massachusetts (PRWEB) June 16, 2014
Forbes Consulting Group, the leading market research company that directly accesses and explains consumers’ authentic emotional reactions, announced that Managing Director, Dan O’Toole will co-present with Lowe’s Director of Trends and Brand Health Tanya Franklin at the upcoming Insight Innovation Exchange (IleX) North America conference taking place June 16-18 in Atlanta. The pair will provide insights to help companies unlock a brand’s deep, emotional drivers and motivations, along with strategies to incorporate these fundamental brand truths into an omni-channel environment to positively influence the overall brand experience.
What: Managing Director Dan O’Toole of Forbes Consulting Group and Tanya Franklin, Director of Trends and Brand Health at Lowe’s, will present “The Role of the Brand in an Omni-Channel Retail Environment.”
Track: “Building the Insights Organization of the Future: How to Engage, Understand and Activate Consumers"
When: June 18, 2014, at 2:20 PM
Where: Georgia Tech Hotel and Conference Center (Room 235)
800 Spring St Nw Atlanta GA 30308
Why: The IIeX Atlanta conference is three-day collaborative event that fosters immersive education about regional and global cutting-edge innovation in the industry. IIeX facilitates networking while preparing attendees with the skills needed to implement new technologies and best practices. To register, please visit http://www.iiex-na.org/register/.
About Forbes Consulting Group
The Forbes Consulting Group is a strategic and innovative market research company providing global clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights. Throughout its history, Forbes Consulting Group has become a valued resource for Fortune 500 companies worldwide, with a focus on financial services, CPG, retail, advertising and pharmaceuticals. The FCG service portfolio combines qualitative and quantitative research, consultation and ideation. For more information, including the opportunity to receive a demo of their flagship products, MindSight® Motivational Profiling, Mindsight® Mobile or MindSight® Experiential Discovery, please contact sales(at)forbesconsulting(dot)com and follow the company on Facebook, Twitter, and LinkedIn.