Forbes Consulting Group and Lowe’s to Present at Insight Innovation Exchange Conference North America

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Companies will share strategies to positively impact brand experience across all consumer touch points.

Forbes Consulting Group, the leading market research company that directly accesses and explains consumers’ authentic emotional reactions, announced that Managing Director, Dan O’Toole will co-present with Lowe’s Director of Trends and Brand Health Tanya Franklin at the upcoming Insight Innovation Exchange (IleX) North America conference taking place June 16-18 in Atlanta. The pair will provide insights to help companies unlock a brand’s deep, emotional drivers and motivations, along with strategies to incorporate these fundamental brand truths into an omni-channel environment to positively influence the overall brand experience.

What: Managing Director Dan O’Toole of Forbes Consulting Group and Tanya Franklin, Director of Trends and Brand Health at Lowe’s, will present “The Role of the Brand in an Omni-Channel Retail Environment.”

Track: “Building the Insights Organization of the Future: How to Engage, Understand and Activate Consumers"

When: June 18, 2014, at 2:20 PM

Where: Georgia Tech Hotel and Conference Center (Room 235)
             800 Spring St Nw Atlanta GA 30308

Why: The IIeX Atlanta conference is three-day collaborative event that fosters immersive education about regional and global cutting-edge innovation in the industry. IIeX facilitates networking while preparing attendees with the skills needed to implement new technologies and best practices. To register, please visit

About Forbes Consulting Group
The Forbes Consulting Group is a strategic and innovative market research company providing global clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights. Throughout its history, Forbes Consulting Group has become a valued resource for Fortune 500 companies worldwide, with a focus on financial services, CPG, retail, advertising and pharmaceuticals. The FCG service portfolio combines qualitative and quantitative research, consultation and ideation. For more information, including the opportunity to receive a demo of their flagship products, MindSight® Motivational Profiling, Mindsight® Mobile or MindSight® Experiential Discovery, please contact sales(at)forbesconsulting(dot)com and follow the company on Facebook, Twitter, and LinkedIn.

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Rebecca Metz
Metz Communications
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