Freya’s Deco Delight Range Sparks New Trend, Says Leia Lingerie

Lingerie retailer Leia has announced a rise in popularity of super-soft smoothing bras following the launch of a new product from one its most popular brands. The Freya bra collection Deco Delight has proved an instant success on Leia’s online boutique, leialingerie.com.

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Deco Delight Grey Moulded Bra and Brief

Deco Delight Dove Plunge Bra and Brief

Whilst many fashionable lingerie styles are a must-have, comfort and function are also essential factors when buying a new bra, which is why we believe Deco Delight is such a big hit.

Desborough, Northamptonshire (PRWEB) June 17, 2014

Leia offers a number of underwear and swimwear collections from popular names. As well as Freya, these include Fantasie, Fauve, Elomi, Wacoal, B. tempt’d and Huit lingerie. Since Freya launched Deco Delight in April 2014, the range has been a huge hit – leading to increased sales in smoothing and soft bras from other brands.

The Deco Delight moulded T-shirt bra is available from a 32B up to a 36GG. It comes in a soft dove grey shade with contrasting lace trims, while the seam-free shape makes it a versatile choice for a wide selection of outfits.

Freya say that Deco Delight’s shape and support comes in a super-soft fabric for comfort. There are also matching co-ordinates in the range, including a brief, short, thong, cami, lounge pant and chemise with secret cotton support.

Overall, Leia’s smoothing bra sales are up 13% compared to the same time last year. The top-selling ranges are Freya Deco, followed by Rebecca from Fantasie (a seam-free spacer foam fabric bra) and Jana, a soft moulded range, also from Fantasie.    

Figures suggest that customers are also choosing more non-wired bras, with Freya’s soft cup bras up by 42% year-on-year. Freya’s soft cup designs feature soft handle simplex fabric designed to feel soft against the skin, whilst providing support. Leia’s best-selling soft cup bras are Dotty, featuring a polka dot print, and Pollyanna, available up to a 38HH.

Nigel Addison from Leia said, “We’re pleased to see such encouraging sales of Deco Delight. The collection only launched with us in April and so far the response from customers has been fantastic. Whilst many fashionable lingerie styles are a must-have, comfort and function are also essential factors when buying a new bra, which is why we believe Deco Delight is such a big hit. It’s great to see that more customers are purchasing more smoothing styles too.”

About Leia

Leia has over ninety years of lingerie design experience and aims to provide inspiring and affordable lingerie sportswear and ladies’ swimwear, from an A to a K cup. Leia principally allow women to buy lingerie online via their retail website, but they also have boutiques in York and Cardiff, as well as Kent’s Bluewater shopping centre. The Leia range featuring a wide choice of brands, including Freya, Fantasie, Fauve, Elomi and Huit, with ranges available from a 28” to 48” back. To find out more about Leia, visit http://www.leialingerie.com.


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