Austin, Texas (PRWEB) June 18, 2014
This month, VisionEdge Marketing (VEM) proudly celebrates its 15th year of helping over 200 organizations achieve their Marketing Performance Management (MPM) goals. Fifteen years ago, VisionEdge Marketing (VEM) co-Founder and president, Laura Patterson, was a pioneer in the Marketing Performance Management space. Her vision was, and still is, an environment where the marketing function makes a large impact on the organization it serves, and is recognized for its strategic value to business success. In every engagement, the VEM team helps organizations leverage the right data, analytics, and metrics to improve marketing effectiveness. In short, VEM brings science to the art of marketing.
“We love Marketing,” says Patterson. “We believe that Marketing must, and can, prove and improve its value in order to thrive. At VEM, we exist to connect marketing to business results, and serve as change agents for marketing organizations aspiring to achieve excellence through alignment, accountability, analytics, and processes.”
To fulfill its mission, VEM brings proven practices to companies of all sizes and in numerous industries to help them transform their marketing into a center of excellence. These organizations employ VEM’s expertise and experience to hone their ability to gather relevant data, translate that data into meaningful insights, measure what matters, report on marketing’s ROI, and engineer performance management processes.
“We’ve been working with VisionEdge Marketing for over a decade,” said Bruce Butler, president of ETS-Lindgren. “We continue to choose VEM because of their marketing, data, and analytics expertise and experience. Their work has played an integral role for making important data-driven customer-centric strategic decisions that helped propel our growth.”
Because marketing is both challenging and fun, the VEM team decided to take a novel approach to commemorate its 15th Anniversary by creating a game marketers can play to crack the case that baffles many – the Marketing Measurement Mystery. Playing the game provided participants with useful tools to improve performance measurement management, as well as a prize.
“We’ve had the opportunity to work with VisionEdge Marketing for several years and we truly value their ability to help organizations bring both science and a business lens to marketing,” said Julie Schwartz, senior vice president of Research & Thought Leadership at ITSMA. “VEM is a go-to resource for marketers who want to measure their contribution, create value, and run marketing like a business.”
According to the data collected in our recently conducted Annual MPM Study, the journey towards excelling in marketing performance measurement and management is still in its early stages. As marketers continue to feel increased pressure to measure their value and operate as centers of excellence, VisionEdge Marketing remains more dedicated than ever to help marketers attain or retain Best-in-Class status.
For more information, please contact:
+1-512-681-8800, Ext. 13
About VisionEdge Marketing: VisionEdge Marketing provides proven practices to help companies improve marketing accountability, measurement and analytics; create outcome-based marketing metrics; develop dashboards; leverage processes, data, systems, and use data and analytics to make strategic market, customer and product decisions.