SavvyCard makes it cost-effective and fast for cities, or anyone else, to connect with constituents through their smartphones.
Temple Terrace, FL (PRWEB) June 18, 2014
Government officials and staff can seem distant from the citizens they serve – tucked away in offices, out of reach behind doors and desks. But Temple Terrace has long been a city committed to being accessible to its citizens, and it’s now turning to new technology to keep public servants in touch with the needs of their constituents.
Temple Terrace has partnered with SavvyCard, a technology startup based in St. Petersburg, to build a directory of city employees using the company’s novel system of interactive websites tailored for mobile phones. Each member of the city administration, from City Councilors to Fire Inspectors, now has an individualized mobile website featuring a photo, information about their duties, and easy ways for citizens to contact them. SavvyCards are built around touch-sensitive “buttons” that will make it intuitive and quick for users to call or email city staff from their smartphone or mobile device.
With smartphone ownership above 60% as of October of 2013, and more than 70% of all web traffic expected to be mobile by the end of 2014, smartphone screens are an important new point of contact between all kinds of organizations and their stakeholders.
“The core idea behind SavvyCard is making mobile fast and convenient for both users and organizations,” says SavvyCard CEO David Etheredge. “Using a desktop website on a smartphone is very difficult – that’s why 80% of users will just leave the page if it’s not mobile optimized. But at the same time, setting up a mobile website can be expensive and difficult for organizations. SavvyCard makes it cost-effective and fast for cities, or anyone else, to connect with constituents through their smartphones.”
City workers will be easier than ever to find, thanks to a central, mobile-tailored directory located at SavvyCard.com/Templeterrace. And SavvyCards include functions to enable easy sharing via text and email, allowing citizens to pass along the contact information of helpful representatives.
This project was in collaboration between SavvyCard, ThinkTank Consulting, Lancaster Design, and Martin Communications.
About Temple Terrace:
Temple Terrace is a city of 24,000 on the banks of the Hillsborough River in West Central Florida. It was incorporated May 28, 1925.
SavvyCard, a technology startup based in St. Petersburg, Florida, helps organizations rapidly and inexpensively mass-produce customizable mobile websites for a variety of needs. SavvyCard mobile sites integrate specialized marketing and referral features. SavvyCard offers a cost-effective way for businesses of any size to implement a scalable mobile solution.
Media Inquiries: Contact David Z. Morris, davidz(at)savvycard(dot)com; Office Phone (727) 502-6012.