Princeton, NJ (PRWEB) June 17, 2014
Servion, a specialist in customer interaction management, today released a new white paper that explores nine critical steps to owning your business’s social media reputation in the contact center.
Servion’s new white paper discusses the harsh realities of social media and illustrates how a company’s social media reputation could influence its identity through a story told throughout a man’s first day of work. The mission of the white paper is to educate reader that as social networking continues to grow, so will brand’s susceptibility to reputational destruction.
“We are thrilled about the release of this White Paper,” says Peter Licata, Executive Vice President at Servion. “It is important for us to educate readers on how they can successfully enhance their brand’s reputation through social media and this white paper achieves that.”
Servion compiled nine strategic tips to help companies learn how to fully protect their business’s digital identity, they are:
1. Define Your Business’s Social Media Purpose and Strategy
2. Ensure Relevant Ownership
3. Understand The Potential Customer Threats
4. Create an Ecosystem That Allows for a Two-Way Conversation
5. Keep Pace with Your Customer
6. Find the Right Social Media Tools for Your Business and Equip Your Contact Center with Social Media Mining Capabilities
7. Integrate with Other Channels
8. Train Your Contact Center Agents
9. Stick to a Plan
Many companies relate to the story described in the white paper and benefit from the tips outlined. Readers learn the valuable lesson about how to gain knowledge and expand your company’s social media reputation while managing and reducing brand-threatening crises.
For a copy of the white paper go to: http://offers.servion.com/owning-social-media-reputation-in-the-contact-center-industry-guide.
About Servion Global Solutions, Inc.
Servion specializes in delivering cutting edge Customer Interaction Management (CIM) solutions and applications for Contact Centers, enhancing customer interactions via the phone, internet, email, chat and social media. With more than 600 customers and over 1000 installations spread across 60+ countries, Servion’s products and solutions handle more than 7 billion voice/fax/ACD/Web/e-mail interactions per year.