'We’re committed to helping our customers reach, engage and delight their patients using all of the channels to which they respond best,' stated Bing Doh, HealthCrowd’s co-founder and CEO.
Foster City, CA (PRWEB) June 24, 2014
HealthCrowd, an early disruptor in healthcare mobile messaging, today announced version 2.0 of its flagship DH*RMA platform. HealthCrowd was founded to provide a first-of-a-kind solution to patient engagement that raises the industry bar while driving leadership in mobile messaging for healthcare. Founded by online advertising veteran, Neng “Bing” Doh, HealthCrowd has leveraged proven online ad industry techniques for consumer engagement and applied these in healthcare to successfully motivate behavior change.
First introduced to the market in 2013, HealthCrowd’s DH*RMA platform focused on improving generic, ineffective mobile messaging-based campaigns used in healthcare. Instead of using one-to-many messages that are impersonal, off-target and largely ineffective, HealthCrowd’s platform pioneered the ability to deliver the right message to the right patient at the right time.
Version 2.0 of HealthCrowd’s platform now improves patient behavior using a holistic, multi-pronged approach. The latest version expands winning methodologies across a broad range of other modalities, including:
- Chat / IM (instant messaging)
- IVR (interactive voice response)
- Web / Mobile Web
- Social channels, and
- Paper-based (postcards and traditional mail)
National Patient Safety Foundation’s studies have shown that patients who are more engaged in their personal health have lower costs and improved health-related outcomes. To this end, a large-scale push is currently taking place by both the federal government and health care providers who are promoting to patients easier access to their personal medical records. Payers are also going an extra step to drive personalized outreach and communications, using multiple channels in order to achieve a positive behavior change in their members around managing their health.
“We’re committed to helping our customers reach, engage and delight their patients using all of the channels to which they respond best. This latest version reflects our ongoing commitment and, more importantly, enables our customers to be highly cost-efficient with their campaigns while maximizing engagement with their millions of patients or members who they serve,” stated Bing Doh, HealthCrowd’s co-founder and CEO.
PERSUASIVE MESSAGING, PREFERRED CHANNELS
Combining all core functionality and compliance capabilities of DH*RMA’s first version, HealthCrowd’s latest platform now enables enterprise customers to deliver tailored communications – using the right channels. The company’s proprietary methods are able to identify and optimize automatically, with or without patient-supplied preferences, in a timely manner.
From content management to 3rd party channel management, HealthCrowd’s highly scalable, flexible, and robust platform manages the complete lifecycle requirements for engagement campaigns. Central to the DH*RMA platform is a Dynamic Persuasion Engine™ that intelligently chooses fresh, actionable messaging, modality and even timing based on member attributes, history and events for better engagement outcomes. Further, the dynamic content produced by HealthCrowd’s platform is also polymorphic, capable of meeting literacy, language and other requirements across multiple modalities – without the need to duplicate efforts. The content/modality can also be dynamically selected and customized to maximize member activation.
HealthCrowd is the creator of the first truly unified, end-to-end engagement platform for healthcare. Based in Foster City, California, HealthCrowd is dedicated to helping healthcare organizations optimize and scale the delivery of personalized communications across multiple modalities – text, interactive text response (ITR), MMS, chat, mobile web, email, voice (IVR), social and mail. By fusing healthcare domain expertise with ad analytics, HealthCrowd allows healthcare organizations to be more strategic – connecting with patients in a consistent and meaningful way. HealthCrowd is a private company, funded by the Band of Angels, Sierra Maya Ventures and other forward-thinking investors. For more information, please visit http://www.healthcrowd.com or follow us on Twitter at https://twitter.com/healthcrowd.
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