'Apple spends millions of dollars a year to create the most aesthetically pleasing products on the market today,' Alec said. 'Why cover up all their hard work with bulky, gaudy cases?'
Los Angeles, CA (PRWEB) June 18, 2014
With Apple's release of the iPhone 5S with integrated Touch ID technology and the upcoming release of the revolutionary iPhone 6, potential buyers are demanding a phone case that will not only preserve the features that make an iPhone unique, but will also guard and protect their iPhone. Their demand has been met. Designers Alec San Miguel and Joseph Bustamante, Don Bosco Technical Institute high school students, have launched a Kickstarter campaign that will redefine and challenge the phone case industry with the introduction of the Critical Case; the only aluminum, minimalist bumper iPhone case designed to protect, enhance, and showcase the beauty of the iPhone 5S, 5C, and the upcoming iPhone 6.
In its simplicity, the Critical Case stands as a compliment to Apple’s aesthetic, minimalist scheme, seamlessly coalescing with the natural design of the phone while protecting the phone from the hazards of life’s mishaps. It is precision cut, like the iPhone itself, and machined from a single block of aerospace aluminum. It is then sand blasted and the chemically color anodized to emulate Apple’s signature matte, satin metal finish. The interior shell of the case is constructed from 3D printed, biodegradable, SHOCK absorbent plastic. The Critical Case was developed with attention to both aesthetics and functionality; protecting your iPhone at the most critical and vulnerable points in the event of a fall. The Critical Case's unique design provides superior protection without compromising accessibility to all buttons, signal strength, and ports.
The rationale is simple: “Apple spends millions of dollars a year to create the most aesthetically pleasing products on the market today,” Alec said. “Why cover up all their hard work with bulky, gaudy cases?”
After months of development, the Critical Case’s unique minimalist approach to design allows for features that other aluminum cases or plastic cases are sadly deficient. Altogether, it weighs just 8.1 grams, is only 1.5 millimeters thick, and is the first phone case optimized for 3D print technology mass production. Six eye-catching colors are available; red, blue, champagne, pink, silver, and black. The Critical Case's insulating plastic shell results in virtually no loss of signal strength, and is available in white or black. In addition, a scratch proof and oleo phobic screen protector in included with every case. Competitively priced at $30 for iPhone 5S and $16 for the iPhone 5C, the Critical Case retails at half the price of inferior aluminum cases and much less than other well known cases on the market.
The campaign will launch on Thursday, June 19, and will run until Sunday, July 20, 2014. Alec and Joseph are both working diligently to reach their goal of $25,000 to cover the cost of the first production run, pay taxes, shipping the product, and continued research and development. Needless to say, this startup is attracting more backers every day so now is the time to climb aboard and be on the cutting edge of the phone case industry. Interested backers can show their support for this project and learn more about the product here. The first reward starts at $1.
Alec San Miguel and Joseph Bustamante are two high school students at Don Bosco Technical Institute and are aspiring entrepreneurs and engineers. Based in Los Angeles, they have established themselves by their inventions, passion for science, and service projects that have gained state and regional recognition.
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