New Report on China Baby Food Industry (Excluding Milk Formula), 2014-2018 by

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At present the scale of China baby food market is worth about CNY 8 billion

Baby food in this report includes baby cereals, meals, cookies, etc, excluding milk formula. The report primarily conducts analyses on China baby food industry in the following aspects: domestic market status, supply and demand, competitive pattern, major enterprises both in China and overseas; meanwhile it offers suggestions, so as to make investors understand this industry well and provides decision-making references for them.

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Although baby food industry has undergone a long history, domestic market is still at the starting stage due to different residents consumption habit in China market. Compared with developed countries where have a fast pace of life, Chinese families have a preference for making food for their babies by themselves instead of purchasing packaged brand baby food, therefore China baby food market is still at the starting stage. Only in developed cities, baby food enjoys a relatively higher market penetration rate.

At present the scale of China baby food market is worth about CNY 8 billion. Chinese enterprises entered baby food market late, and the well-known enterprises are Heinz, Nestle, Eastwes, Beingmate, Garbath, Meiji, Synbiotics and Yashily. Some other infant milk powder brands are also setting foot in this market segment. Heinz, Nestle and Beingmate are the three large brands with advantages, and popularity of each brand exceeds 80% in nationwide towns and cities. Eastwes, Meiji and Garbath are regional key brands, mainly distributing in coastal cities.

Table of content:-

1. Overview of Baby Food Industry
1.1 Brief Introduction to Baby Food
1.1.1 Definition
1.1.2 Classification
1.2 Principles of Adding Food for Baby
1.3 Industrial Chain of Baby Food

2. Development Environment of China Baby Food Industry
2.1 China’s Economic Development Environment
2.2 Relevant Standards

3. Status Quo of China Baby Food Industry
3.1 Market Status
3.1.1 Overview of Baby Food Market
3.1.2 Existing Problems
3.1.3 Marketing Channels
3.2 Competitive Landscape

4. Supply and Demand of China Baby Food Industry
4.1 Supply
4.2 Demand
4.3 Product Price
4.3.1 Factors Influencing Price
4.3.2 Price Analysis.....

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The consumption groups of baby food are babies aged from four months to three years old. In China, the number of babies aged from six months to three years old is about 40 million. If one baby consumes 100g of food, and calculated by retail prices of baby food in current market, the potential market capacity exceeds CNY 80 billion.

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Assessment of the China & Middle East & North Africa Baby Food Market 2014

China’s infant formula market is the biggest and fastest-growing formula market globally. Close to 130 infant formula companies are present in the mainland with international players such as Mead Johnson, Abbott Laboratories and Nestlé leading the market. The Chinese are willing to pay a premium for high quality infant formula and this coupled with recent change in regulations makes the market lucrative. The Middle East is an upcoming market for infant formula with Saudi Arabia one of the key markets. A high birth rate and changing lifestyles of women is contributing to the growth of the segment. Other upcoming areas in the Middle East are Israel followed by United Arab Emirates. Browse Full Report with TOC at:

Middle East and North Africa Baby Food Industry Outlook to 2017 - Led by Changing Lifestyles and Increased Working Women Population

The baby food industry in MENA has been growing at rapid pace with market dominated by few players. The Middle East and North Africa market for baby food escalated at a CAGR of 11.2% during 2007-2012 generating revenues worth USD million in 2012 growing from USD million in 2007. Milk or infant formula has been the largest contributor to the market which accounted for more than % share of the market in 2012. The dried baby food, the second largest segment contributed % in the year 2012. Saudi Arabia held the maximum share with a contribution of 37.0% in the overall revenues of the MENA region in 2012. Browse Full Report with TOC at:

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