Device Hopping Intensifies; Study Finds That 41% of Smartphone Shoppers Started Their Shopping Session on a Different Device

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A new study from Barilliance highlights how essential it is to understand the cross-device behavior of online shoppers.

Almost 1 of every 3 shoppers that started their shopping session on a Smartphone or a Tablet completed their purchase on a different device.

The study analyzes cross device shopping trends of customers in eCommerce sites worldwide. In particular, the study examines 98,000 site visits that originated from clicks on cart abandonment emails, during May 2014.

Key findings point out that device hopping is rife among mobile shoppers. Almost 1 of every 3 shoppers that started their shopping session on a smartphone or a tablet completed their purchase on a different device (30% in the case of smartphone users and 34% of tablet users). The hopping trend intensifies in the case of smartphone users, where 41% of customers who performed a purchase on their smartphone did so following an initial browsing session that was conducted on another device.

Another interesting finding of this study is how confident tablet users were to finalize a purchase on their tablet. 19.5% of shoppers, who clicked a link in a cart abandonment email on their tablet, ended up converting. This is almost as high as the conversion rate on computers which stood at 21%.

This study also proves the effectiveness, and revenue-enhancing potential of cart abandonment emails. The overall conversion rate of visits from cart abandonment emails was 19.6% (almost 1 in 5 emails converted into a sale) - extremely high by any marketer’s standards.

To download the study, please visit

About Barilliance:

Barilliance facilitates e-commerce sites of any size, to increase sales and conversion rates by providing visitors with a personalized shopping experience. The Barilliance eCommerce suite encapsulates 3 personalization tools: Cart and Site Abandonment Emails, Personalized Product Recommendations, and Real Time Onsite Behavioural targeting. All tools operate on the Barilliance platform with a single control panel. Barilliance Software-as-a-Service (SaaS) delivery and Zero Integration technology enable online retailers to reap the benefits of our personalization technology, without upfront investment. Barilliance was founded in 2008 and is headquartered in Tel Aviv, Israel with local offices worldwide.

For more information about Barilliance, please contact Abby Bandel, Marketing Director at abby(at)barilliance(dot)com or

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Abby Bandel
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Ido Ariel
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