Tokyo Joe’s Celebrates Strong Results During 1st Half of the Year; Opens New Growth Markets in 2014

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Growing Asian-Inspired Franchise Plans to Add 30 Units in the Next 2 Years

Tokyo Joe’s, a fresh, Asian-inspired fast-casual brand, proves that consumers are demanding healthier options as the brand jumpstarts 2014 with consistent growth in both existing and previously untapped markets.

January and February of Q1 saw the opening of two new corporate locations and the brand also opened its first new market location on May 30th in Mesa, AZ . With an energetic start to 2014, Tokyo Joe’s is well on its way to securing a spot amongst the top fast-casual brand names.

“The beginning of 2014 proved to be a win for Tokyo Joe’s, as we continue to report solid growth numbers and record expansion,” said Larry Leith, Tokyo Joe’s Founder and Chief Innovation Officer. “Through our commitment of spurring a health-food initiative, we’ve been able to start the year off with excellent results and look forward to achieving our robust growth goals.”

Tokyo Joe’s has stood by its promise of providing customers with the best ingredients possible and ensuring nothing in the kitchen is deep fried, cooked in a greasy wok or contains MSG. The pride they have instilled in their food and brand culture has had loyal customers coming back from more since its inception in 1996, and the demand for Tokyo Joe’s all natural proteins, wild seafood and organic produce has allowed the rising brand to grow consistently.

This year, Tokyo Joe’s added to its 29-unit chain with two new openings in January and February, in Greeley, Colo and Longmont, Colo., respectively, and its first unit opening in the Phoenix market. 2014 marks a monumental year as Tokyo Joe’s will continue expanding out of its home state of Colorado and developing Phoenix, AZ and Dallas, TX.

As Tokyo Joe’s enters its 18th year in business, the brand has set lofty growth goals for the remainder of 2014. In addition to the new units that opened up earlier this year, future build-out plans include opening five corporate-owned locations in 2014, with a long-term goal of adding 30 stores by the end of 2016. Franchising will also be another area of focus, as the brand aims to add 24 franchise units between 2014 and 2016, rounding out the total to 86 new units in the next two years.

Tokyo Joe’s is primed for consecutive years of smart growth, driven by a powerful combination of menu, service and ambiance that has been thoughtfully developed through its highly successful corporate stores and will be shared in new regions within the United States.

The proof of Tokyo Joe’s popularity is on the menu, as guests will find enough variety to explore that the experience remains fluid. Customizable bowls with a choice of protein, carbohydrates and vegetables with steamed rice ensure that the guest always gets to their desired flavor combination quickly. Salads are brimming with freshness from the garden.

“Our goal is to make healthy Asian food more mainstream, and with the overwhelming response we’ve had from our fans in Colorado, we’re looking forward to bringing fresh, nutritious and flavorful offerings to more communities,” Leith said. “We believe a major contributor to our achievement is the pride we place on each unit we open, and it’s with this passion we will move forward into Q2.”

On the franchise side of the business, Tokyo Joe’s is currently concentrating on building a larger presence throughout the Western U.S. with experienced franchise partners, particularly multi-unit operators.

To inquire about franchising, visit:

Tokyo Joe’s is a fresh, Asian-inspired fast casual brand based in Denver that believes healthy eating can be a great experience every day. Founded in 1996 by Larry Leith with a focus on creating a menu that the average American Joe could access, the brand has grown from its original location in suburban Denver to 28 system-wide units today. Uniquely positioned, this brand embodies a new way to look at healthy and fresh options. To learn more about owning a Tokyo Joe’s, or to receive more information, click to


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Lauren Kaminski
No Limit Agency
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