Buy everything from everyone - the rise of virtual stock

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It used to be that you got meat from the butchers and fruit from the green grocers. Now though more and more companies are expanding beyond their core range to offer a literally huge range of products drop shipped directly to the customer from their suppliers.

Since we added 150,000 virtual products our sales have doubledKunal ILGS

This drop ship revolution has now reached down to all sized businesses. Even smaller companies can benefit from the increased sales a wider product offering brings. Stock in the channel .com is one of the companies evangelising this revolution, giving retailers and resellers access to about 2 million products. They bring in stock and prices feeds from suppliers - match the items with product descriptions and pump this information in to web stores and quotes.
So now we are in a situation where you can go to your local store and source from a range far beyond that which they could physically stock.

It is technology that is making this all possible - hence it is not surprising that technology products are one of the first areas where the virtual stock revolution has taken hold. The fact of retailers being able to order the vast of items in response to customer needs is only half the story. Efficiently getting the products to the customer is essential - and without too much effort otherwise you lose time. Hence the availability of connections to the suppliers to automatically send electronic orders through - which are then dropped shipped direct to the end user.

Technology expert Simon Minton of Minton and Company commented "All those billions Amazon has spent on logistics for efficient processes - well when it comes to technology products any reseller can have this same level of efficiency for a small monthly fee - this must be the start of a fight back by the independents"

It is estimate that another 400 UK resellers will join this virtual stock revolution in the next few months.

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Tony Meyers
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