Beck Expands Team With Experienced Director of Operations

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Respected Design and Packaging Reproduction Executive Jimmy Watkins Strengthens Executive Team

Beck Atlanta

Beck, a print reproduction process authority specialized in enhancing a brand's image on the shelf or any media output, has expanded its executive leadership team with the addition of Jimmy Watkins as Director of Operations. Mr. Watkins brings more than 20 years of design and packaging commercialization expertise, and will be responsible for identifying and implementing process improvements to optimize a brand's color consistency and printed image.

Mr. Watkins has contributed to the packaging and commercial success of some of the world’s most beloved consumer products brands, including Coca-Cola, P&G, Nestle, Tropicana, Johnson & Johnson, and Altria. Over the course of more than two decades, his focus has been on enabling the art reproduction process from end-to-end.

“Having Jimmy join Beck is incredibly exciting,” said Kent Hatterick, CEO of Beck. “We are exceedingly careful about who we add to our team. He brings the perfect blend of art reproduction acumen, personality and client service mindset that fit well with our culture and approach, and make the Beck experience even more powerful and profitable for our clients.”

“I really appreciate how dedicated Beck is to delivering peace of mind for clients,“ said Watkins. “It’s exciting to contribute to the continuous workflow assessment and improvements that ensure all Beck projects are managed to completion and deliver the best quality, turn-time, price performance in the industry.”

Mr. Watkins is a respected workflow expert focused on operations management, technical sales, color and art reproduction, lean manufacturing, Flexo, offset and gravure. He holds a Creative Arts degree from the University of North Carolina – Charlotte.

About Beck
Beck is a print reproduction authority specialized in transforming images from design concept to media output, assuring the most beautiful, consistent branding across every medium. For more than 100 years, Beck has provided sophisticated, knowledge-based graphic reproduction services to the advertising, promotions, entertainment and consumer product/service industries. In 1978, Beck introduced digital imaging to the US market with the first Scitex system. To learn more about Beck and the Premedia Workflow Compression, visit

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