The Trade Group® Helps Clients Tell Stories With Video Services

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Professional video services are now one of the many components included in The Trade Group’s comprehensive suite of strategic marketing services.

Existing design elements can be seamlessly integrated into the videos produced, and this helps control costs.

In recent years, telling a story or conveying a message through video has grown by leaps and bounds in the event industry. The Trade Group recognizes that this new medium affords an excellent opportunity to help their clients reach new audiences. Today, marketers use video on their websites, at trade shows and events, and in social media, and now, The Trade Group can provide that service to clients.

The Trade Group’s video services offerings cover all phases of the video production process – from strategy and concept development to execution and delivery of the finished product.

“The Trade Group uses top of the line video recording and editing equipment, and employs an experienced team of videography, animation, and motion graphics talent,” The Trade Group’s VP of Design Mike Graziani says. “Our video services work is handled in-house, which benefits our clients in many ways.”

The Trade Group is a one-stop shop for clients who exhibit at trade shows and other professional and private events. The creative firm manages all design work – from trade show exhibits to marketing collateral to videos. Graziani believes this makes it easier to accomplish a cohesive design across multiple mediums. “Existing design elements can be seamlessly integrated into the videos produced, and this helps control costs.”

While large graphics on or in an exhibit work best with simple messaging, video can enhance the overall experience at a trade show exhibit by presenting a complex message in a tidy package, helping businesses tell a more complete and detailed story.

The Trade Group’s Video Services design team can provide:

  •     Complete concept creation
  •     Detailed storyboards
  •     Creative writing services
  •     High-end video, camera, lighting, and recording
  •     Motion graphics, animation, and special effects
  •     Full editing services
  •     Talent procurement

The Trade Group has all of the resources necessary to produce high-quality, professional videos for trade shows and traditional marketing needs. Contact The Trade Group at 800-343-2005 or visit their website to learn more.

For over 25 years, The Trade Group has provided over 40,000 superior trade show exhibits to more than 15,000 exhibit managers around the world. Its reputation is built on dedication to customer service, passion for creativity, and innovation in the event services industry. To learn more about The Trade Group, contact us today.

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Krista Short
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