"Our guests all highly prize snow crab for its incredible flavor and texture and more and more this special treat is becoming a regular order," said Mike Ungaro, Vice President, Marketing, San Pedro Fish Market & Restaurant.
San Pedro, CA (PRWEB) June 18, 2014
Snow Crab is often a luxury for many families but for the million plus diners annually at San Pedro Fish Market and Restaurant, holder of four Guinness World Records diners are adding the succulent seafood to their trays in record numbers.
"Our sales this year for Snow Crab are up by 100% to over 675 pounds per month on average," says Mike Ungaro, Vice President, Marketing for San Pedro Fish Market and Restaurant. "Our guests all highly prize snow crab for its incredible flavor and texture and more and more this special treat is becoming a regular order."
Year to date, the 3,000 seat restaurant has posted sales and attendance increases above 20%, including having to meter entrances on the weekends to insure one-of-a-kind positive guest experiences. A key driver of those sales increases has been the record demand for snow crab which diners are increasingly choosing to add to their family style meal trays when visiting the Fish Market.
"Diners pick their meals from our traditional fish market, buying their seafood by the pound, and then we prepare it for them for free with our world famous spices or other preparations our guests can pick," explained Mike Ungaro. "Every week, we serve more than 20,000 guests, which is up approximately 20% from last year alone."
About San Pedro Fish Market & Restaurant
Founded in 1957, San Pedro Fish Market & Restaurant has grown into a top rated destination on the LAWaterfront whose seafood, Lonely Planet described by saying, “Seafood feasts don't get any more decadent than at this family-run harbor-view institution.” Routinely serving more than 20,000 diners each week, San Pedro Fish Market is also one of the most recognized brands in the frozen food section of more than 750 premium and mass market supermarkets across the Southwest and Hawaii where consumers can pick from four microwavable versions of our world famous shrimp tray. Just as at the restaurant and market, all ingredients are the freshest available and meant to be prepared and enjoyed directly in the kitchen with your favorite ice cold beverage. For more information, go to our website at http://ow.ly/obvmS.
In the past year, San Pedro Fish Market and Restaurant has helped 35 San Pedro community charities as part of their effort to strengthen the communities of the Los Angeles Harbor area.