Redwood City, CA (PRWEB) June 18, 2014
StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced a new email marketing Success Guide titled "7 Essential Lifecycle Marketing Programs for Email Marketers." This free resource provides email marketers with proven steps and case study examples for planning, implementing, measuring and optimizing key cross-channel lifecycle marketing programs.
The surge of data being generated by the constantly connected consumer is enabling email marketers to take their lifecycle marketing programs to the next level. With the right approach, marketers can use that data to better understand where an individual is in the customer lifecycle and then dynamically serve them with useful information that’s relevant to their current context.
As digital marketing continues to shift from batch-and-blast campaigns to customer-centric communications based on current interactions and buying cycles, lifecycle marketing becomes even more critical for maintaining engagement and driving higher customer lifetime value. To be successful, email marketers must evolve beyond simple “welcome” and “cart-abandonment” programs to embrace a wider range of multi-step, multi-series programs that reflect the entire customer lifecycle.
Download this Success Guide today to learn the critical components of any successful lifecycle marketing program and then see them in action with detailed examples from leading brands.
Report Title: "7 Essential Lifecycle Marketing Programs for Email Marketers"
Free Download: http://www.strongview.com/7guide
StrongView's cross-channel marketing solutions provide enterprise marketers with the tools, services and insights required to effectively engage today's constantly connected customers. Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView's Marketing Cloud enables marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web.
A champion of "Present Tense Marketing," StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment and online services overcome the limitations of other marketing platform providers for more than a decade.