(PRWEB) June 18, 2014
Dr. Betsy Kruger's book explains why females should use new marketing strategies. Some of “Aesop’s Keys” are to focus on quality, compete on strength, target top prospects, and reward the best.
The chapters update tales by Aesop, relate his wisdom to marketing, and show how to adapt each key to a woman-owned business. The new marketing strategies coach women to prosper by blessing others with their business.
A universal law, the 80/20 rule, will predict the results of using “Aesop’s Keys. Most female managers expect the most profitable 20% of the customers to produce 80% percent of their profits, but few realize the top 4% of the customers will produce 64% of their profits.
Chapter 7 describes how to build customer loyalty by delivering delight. A vignette compares the failure of Seaman’s Furniture with the success of Rooms-To-Go. Jeffrey and Morty Seaman learn from their mistakes. In Rooms-To-Go, Jeffry and Morty Seaman delight their key customers with a broad assortment, low prices, and fast delivery.
A familiar tale by Aesop compares a tortoise with a hare who says. “The tortoise is so slow I can snooze by the wayside and still win the race.” The hare plods steadily along affirming, “I never stop, I never stop, I never ever stop.” The hare watches in horror as the tortoise wins the race!
Aesop observes, “A naturally gifted man, through lack of application, is often beaten by a plodder.” Consistency wins the prize.
“I simply love the flow of Dr. Betsy Kruger’s book—so profound yet so simple to follow.” says Dr. Connie Schottky, Schottky and Osterholt Consultancy, Los Angeles, CA.
Dr. Kruger’s mission is to ignite the engine of prosperity with her message. She conveys twelve ways any business can profit by using the 80/20 rule.
After selling MapWise software worldwide, she provided consulting to many corporations and coached over 2000 start-ups to succeed. Her first book, "Top Market Strategy: Applying the 80/20 Rule," enriches graduate marketing courses. She owns Strategic Power, a marketing consultancy rated A+ by the Better Business Bureau and certified by WBE and WOBE.
Dr. Betsy Kruger coaches business leaders and speaks to associations and businesses. She gives articles, pro bona speeches, and media interviews. She is an expert source on the topic of marketing for small businesses and start-ups.
For more information, please call her at 386-235-5296 or email Betsy(at)StrategicPower(dot)com.