San Jose, CA (PRWEB) June 18, 2014
TapClicks, the digital presence company, today announced version 3.7 of its TapAnalytics platform, delivering digital marketing analytics and campaign performance dashboards and real-time reporting.
The new TapAnalytics 3.7 platform adds significant functionality for digital agencies and marketers, and is available now. It features:
"DoubleClick for Publishers is a leading ad-serving platform and we are happy to announce a tight integration in the 3.7 release. We've had huge demand for this capability from our installed base, and we expect it to help us rapidly address a whole new segment of ad publisher clients going forward," said Babak Hedayati, CEO of TapClicks. “Also, our new user interfaces, in both dashboards and reporting, help improve ROI across all of our clients.”
This new release builds on the TapAnalytics platform 3.6 version, which featured extended Google Analytics integration, DoubleClick for Advertisers integration, new Twitter metrics and views, and additions to TapClicks’ support portal, including new tutorials.
The TapAnalytics platform quickly connects to marketing campaign data and performance metrics from Google Analytics, Google and Bing SEM campaigns, DoubleClick for Advertisers, Facebook, Twitter, email-newsletter platforms, and many others. Digital agencies use the TapAnalytics platform to report performance of their clients’ outbound marketing efforts at the website, campaign, creative, and keyword levels. TapAnalytics enables businesses to compile formatted client reports, email these reports to clients on a regular basis, give their clients access to their own sets of dashboards, and much more.
TapClicks, Inc. is a digital marketing company with a focus on digital ROI and performance analytics for agencies and enterprises. Founded in 2009, TapClicks operates out of offices in Silicon Valley, Canada, India and Mexico.
For more information, please visit http://www.TapClicks.com, email us at info(at)TapClicks(dot)com, or call us at +1.408.725.2942.